If you've long been a beauty obsessive you'll know all about the Maybelline Instant Anti Age Eraser Concealer, £8.99,era, in fact, you may still be in the thick of it. Thanks to its full coverage, seamless blendability, multitasking nature and affordability, it quickly built a cult following and is still routinely recommended by beauty editors as one of the best budget buys out there. So, when Maybelline announced it was expanding its Instant Anti Age range, social media listened up.
Maybelline's newest launch, the Instant Anti Age Perfector 4-IN-1 Glow, £12.99, hasn't been on the market for long but is rapidly building a reputation to rival its predecessor. Over on TikTok the hashtag #Maybelline4in1 has already received over 17 million views and counting. Having gone viral stateside, where the product first launched, UK-based fans have been patiently awaiting its arrival and now that it's dropped, we get the hype.
Like the name suggests, this is a multitasking gem. It primes, conceals, highlights, and even colour corrects like a CC cream.
Watch: The New £12 Sensation In Action
While the Eraser boasts full coverage, the Perfector is sheer and glow-giving. After applying the Perfector to one side of her face, TikToker @chhimmigurungnotes her 'skin tone is a little bit more even, redness has definitely been reduced, and [you] can definitely expect some glow with this product... it's a different type of glow.'
Glow-getter @beautywithtaffy is a self-professed glowing skin obsessive and rates the finish this leaves on skin. Many who have tested the product have even compared it to Charlotte Tilbury's Hollywood Flawless Filter Foundation, £36. In fact, @misspeytonsmith was quick to draw the comparison in her TikTok review, saying 'tell me why this looks amazing? This is incredible, this is giving me Charlotte Tilbury Flawless Filter vibes, oh my goodness I am obsessed.'
Main image: TikTok @chhimmigurung, @beautywithtaffy and @misspeytonsmith
The New £12 Beauty Launch Going Viral On TikTok
Maybelline Instant Anti Age Perfector 4-IN-1 Glow, £12.99
1 of 1Maybelline Instant Anti Age Perfector 4-IN-1 Glow
This multitasker was quick to go viral stateside and has followed suit on UK soil. If you're looking for a quick route to glowing skin post-party season, try a few swipes of this new TikTok sensation.