Beauty aficionados will be only too aware that Christmas has literally come early, with brands consistently dropping the best beauty advent calendars for 2024 for months now. Offerings we’ve added to our (admittedly extensive) wish list thus far have included Liberty London and Harrods. Now, we’re shining a spotlight on the Cult Beauty Advent Calendar for 2024 which in our opinion is the best one yet. Scroll on for all you need to know, from how much it costs, to what’s inside and, most importantly, how to get your hands on one.
Anyone who has been following the hype growing around beauty advent calendars over the last few years, will be very familiar with the frenzy that surrounds the Cult Beauty Advent Calendar. The online beauty retailer's coveted yearly edit has built a firm reputation for being one of the very best in the business thanks to its stellar line-up of products that are guaranteed to showcase crowd-pleasing cult classics and viral buys that have led the way on TikTok over the last year. And this year's advent calendar is no different.
The Cult Beauty Advent Calendar 2024 is brimming with an impressive 40 products, 19 of which are full size while six are travel sized, including our personal favourites from the likes of Medik8, Huda Beauty and Hair by Sam McKnight – meaning all beauty bases are truly covered.
As a beauty journalist who's been unboxing advent calendars and reviewing them for the last few years, I've developed a keen sense of the ones that really stand out from the crowd, and the Cult Beauty Advent Calendar 2024 is one such edit. Keen to know why? Read on...
How we tested the Cult Beauty Advent Calendar 2024
After decades of opening the best beauty calendars, our standards are rather high for what makes one great. On our judging panel this year is beauty editor Rachael Martin, beauty writer Sameeha Shaikh, digital beauty assistant Renee Washington, and head of fashion commerce Hannah Banks-Walker.
To make it a fair test, we set three criteria to help us determine the very best beauty advent calendars worth investing in: product variety, price point and value for money. The latter being how much are you actually saving by buying an advent calendar as opposed to each product individually? A key element that the very best beauty advent calendars score incredibly highly on every time, including this one.
We also reviewed advent calendars that appeal to a diversity of beauty buyers: those who love skincare; those who would rather spend on fragrance; and those who predominately care for make-up must-haves, meaning there is something for everyone. There's a reason our readers trust our reviews, after all.
This product has been independently selected and reviewed by our editors, but please note that we may earn a commission on some of the items featured. Learn more about how we test.
Shop: The Cult Beauty Advent Calendar 2024
Best for an exciting mix of products
www.cultbeauty.co.uk
Not only does the Cult Beauty Advent Calendar contain a seriously impressive 40 products (19 of which are full size) but there's also two editions of the sought-after calendar to keep your eyes peeled.
Drop Date: This was made available for general purchase on 5 September 2024.
Price: £235 (worth £1,100)
Number of Products: 40
What's Inside The Cult Beauty Advent Calendar: There's some big brands in there - think Augustinus Bader, Summer Fridays and Saie.
Rachael Martin, beauty editor says: 'I've already received a sample of the Cult Beauty Advent Calendar - and trust me when I say this is the best yet. Some of the drawers contain two or three products and nothing feels like a "filler." I'm conscious of spoiling things (if you don't mind a spoiler scroll on) but I will say that this is a carefully curated edit that you'll absolutely want to use. One product in particular worth shouting about is the full sized Charlotte Tilbury Matte Beauty Blush Wand in the shade Pink Pop - think the most gorgeous, glow-laden sugary pink sheen suited to all skin tones. This is excellent value for money - and a great beauty advent calendar to gift. '
Pros
- Excellent value for money – £865 worth of savings
- Some calendars conceal a £1000 Cult Beauty voucher
- Fully-recyclable packaging
Cons
- Always sells out
- Includes a good few mini samples
Cult Beauty Advent Calendar 2024 price
The Cult Beauty Advent Calendar costs £235 (£10 more than last year) but you will get £1,100 worth of products.
Cult Beauty Advent Calendar 2024 release date
The annual best-seller from Cult Beauty launched on 5 September 2024 and is now sold out online.
Cult Beauty Advent Calendar 2024 contents
Full Sizes
KraveBeauty Great Barrier Relief Serum (full size; 45ml)
Summer Fridays Lip Butter Balm in 'Vanilla Beige' (full size; 15g)
Paula's Choice Clinical 1% Retinol Treatment (full size; 30ml)
Saie Sculpt Multi Use Cream Highlighting Blush in 'Mauve Glow' (full size; 5.8g)
ISAMAYA Spur Stick Suede Lip Liner (full size; 0.07g)
Pat McGrath Labs Perma Precision Liquid Liner in 'Xtreme Black Coffee' (full size; 1ml)
Natasha Denona Baby Love Palette (full size; 4g)
PATRICK TA Major Dimension Precision Gel Liner (full size; 0.2g)
Cult Beauty Anti-Drip Wrist Bands (Set of 2)
BIOEFFECT EGF Serum (full size; 15ml)
Decree SOS Revitalising Eye Mask (full size; 1 Sheet)
MZ Skin Hydra Lift Gold Face Mask (full size; 1 Sheet)
BYOMA Moisturising Rich Cream (full size; 50ml)
Jo Loves Jo by Jo Loves a Hand Cream (full size; 50ml)
Medik8 H.E.O Mask (full size; 2 x 50ml )
Tower 28 ShineOn Milky Lip Jelly in 'XOXO' (full size; 3.9ml)
Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand in 'Pink Pop' (full size; 12ml)
Ceremonia Guava Rescue Spray (full size; 200ml)
Cult Beauty Hair Clips in 'Pink/White' (Set of 2)
Deluxe Sizes
LANEIGE Cream Skin Cerapeptide Toner and Moisturiser (deluxe size; 15ml)
Dr. Dennis Gross Skincare Alpha Beta Peel Pads (deluxe size; Pack of 3)
111SKIN Rose Gold Eye Mask (deluxe size; Single Sheet)
OUAI Scalp and Body Scrub in 'Melrose Place' (deluxe size; 30g)
L'OCCITANE Almond Milk Concentrate (deluxe size; 20ml)
Fable & Mane Saha Scalp Amla Soothing Serum (deluxe size; 14.4ml)
JVN Nourishing Shine Drops (deluxe size; 5ml)
amika Soulfood Nourishing Mask (deluxe size; 60ml)
Travel Sizes
Glow Recipe Watermelon Glow Niacinamide Hue Drops (travel size; 15ml)
Hair by Sam McKnight Cool Girl Volume Cleanse Shampoo (travel size; 100ml)
Hair by Sam McKnight Cool Girl Volume Nourish Conditioner (travel size; 75ml)
Kate Somerville ExfoliKate Intensive Treatment (travel size; 15ml)*
Gisou Honey Infused Hair Oil (travel size; 20ml)
Dr. LEVY Switzerland Intense Stem Cell Eye Booster Concentrate (travel size; 7ml)
Huda Beauty One Coat Wow Mascara (travel size; 7ml)
Color Wow Money Mist (travel size; 50ml)
Augustinus Bader The Rich Cream (travel size; 15ml)
ELEMIS Pro-Collagen Energising Marine Cleanser (travel size; 30ml)
Sol de Janeiro Brazilian Bum Bum Cream (travel size; 75ml)*
Sunday Riley C.E.O. 15% Vitamin C Brightening Serum (travel size; 15ml)
Hourglass Veil Translucent Setting Powder (travel size; 2g)
Vyrao Witchy Woo Mini Candle (travel size; 30g)
Philip Kingsley Elasticizer 2024 Limited Edition Fragrance Lemon and Bergamot (travel size; 75ml)
Our Cult Beauty Advent Calendar 2024 review
As ever, there is a lot to love about the Cult Beauty Advent Calendar 2024. While it is by no means the cheapest on the market, it is certainly one of the most impressive. Spanning a whopping 40 'beauty icons' worth £1,100, this edit will save you £865, compared to buying each product individually - that's 79% off. If the 'math is still not mathing', think about it this way, the Augustinus Bader The Rich Cream 15ml gift included inside draw 14 is worth £74 if brought separately, that's 30% of the price of the entire calendar alone.
The quality of the products inside is matched by the packaging of the calendar. This year, Cult Beauty's coveted staples are housed inside a colourful chest of draws style advent calendar that is embossed with the markings that all beauty lovers will instantly recognise: pastel toned smears, smudges and blobs of make-up fashioned to look like a futuristic piece of art. To that end, the packing feels special, modern and not at all seasonal, meaning it can function as a keepsake that can be reused again and again for another purpose, a thing only helped by the large draws inside, which is in stark comparison to other advent calendars which might not offer this sustainable element (it's worth mentioning the calendar is full recyclable, too).
Some of our favourite products from the cult beauty advent calendar
Inside, it's a true beauty wonderland. A mix of the very best skincare, make-up, body care and wellness, it's safe to say all the bases are covered with this conscientious curation. So whether you are a seasoned beauty buff or a newbie ready to make some serious discoveries, the Cult Beauty Advent Calendar is a guaranteed crowdpleaser. Keen to know what's inside those perfect draws, listen up: in draw 1 you can expect a full-size Krave Beauty Great Barrier Relief Serum, a skin soother that is usually £51 when brought separately; and the good things keep coming right up until the end, behind draw 23 you'll find Kayali's delicious Yum Pistachio Gelato 33 EDP Intense, worth £28. By draw 25, you'll know Christmas is here, as there's not one but seven beauty products lying in wait – a dry shampoo, scalp serum, heat protector, hair oil, mask, conditioning treatment, and clips, in other words everything you need for a hair reset. I did say it's the gift that keeps giving didn't I?
My only grievance would be the tiny offering of Fable & Mane's Saha Scalp Amla Soothing Serum. I usually douse my scalp with a healthy helping of the serum when I need to treat my roots weekly, so I'll likely run out of the stuff pretty quick with this travel-sized inclusion.
That said, it won’t come as a surprise to know that the Cult Beauty Advent Calendar will sell out once again - because it's well worth the money and brimming with a myriad of covetable beauty treats from gold-standard brands. Whether you're consider gifting it, or keeping it for yourself, there's no chance you'll be disappointed. A merry Christmas indeed!
Cult Beauty Advent Calendar FAQs
What is in the Cult Beauty Advent Calendar 2024?
There is a wide range of 40 beauty staples inside, spanning the very best skin, make-up, hair and body care products from gold standard brands in the industry.
Is the Cult Beauty Advent Calendar worth it?
In short, absolutely. Priced at £235, the edit includes £1,100 worth of products, meaning buying this instead of picking up the covetable items separately could save you £865.
What's the difference between the two Cult Beauty Advent Calendars?
This year Cult Beauty brought us two advent calendars – Curated with Love and Scent with Love – they look identical, cost the same price and house the same number of gifts but the latter is a limited edition twist which promises to be exciting for viral beauty and fragrance lovers.
How much is the 2024 Cult Beauty Advent Calendar?
The Cult Beauty Advent Calendar 2024 costs £235 this year.
When is the Cult Beauty Advent Calendar on sale?
It was made available for general purchase on 5 September 2024.
Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
