Is your dressing table overflowing? Are you out of bathroom cabinet space? Have you finally filled the last empty spot in your once storage-friendly ottoman? Well, Boots has a message for you – it's time to 'Make More Room for Beauty’. That is, according to the high street juggernaut's biggest ever dedicated beauty campaign which invites the nation to make more space for beauty products in their lives. To mark Boots' ever-growing expansion in the beauty arena, the new 360-degree campaign spans a trio of lighthearted, perception-shifting films, disruptive build boards (see below) and, our personal favourite, a new Boots beauty box: the Boots Make More Room For Beauty Beauty Box Edit, £55.
Boots is no stranger to creating a perfectly curated edit of beauty buys, whether its dropping abeauty box for Easter, compilingLove Island staples, or creating the perfect advent calendar for 2024, the brand knows the picks that make beauty buffs tick. And we expect no less, the go-to retailer for every personal care need boasts a 500-strong lineup of beauty brands (25 of which were added to shelves this summer alone) including trending labels like Made By Mitchell, The Beauty Crop and Supergoop!. In September 2024, it brought K-beauty to the high street, making viral brands such as Anua, Mixsoon, Beauty of Joseon more accessible than ever before.
What's inside the Boots Make More Room For Beauty Box?
If you were ever in doubt of the quiet renaissance taking place at Boots right now, you need only look to the brand's latest box which gives customers a chance to discover the biggest beauty drops of the year, which encompasses just some of the 55 new brands that have launched at Boots over the last twelve months. Worth £294.38, the £55 box is brimming with 19 brilliant beauty buys, including 15 full-size items, spanning the industry-disrupting Milk Makeup Cooling Water Jelly Tint Stick and viral Sol de Janeiro Brazilian Crush Cheirosa 62 Perfume Mist.
The impressive lineup succeeds the sold-out Boots Beauty Awards Beauty Box 2023, which the brand says it struggled to keep in stock, meaning we can expect this new iteration to be just as in-demand. And a word of warning, it won’t be around for ever so grab it while you can.
Shop: Boots Make More Room For Beauty Box
www.boots.com
Boots churns out brilliant beauty edits like it's second nature, look to its 2024 advent calendars for the proof. The newest offering continues its penchant for perfectly curated beauty boxes with an alluring selection of 19 products including 15 full-size items that span industry shakers, viral trailblazers and cult classics.
Price: £55 for £294.38 worth of products.
Number of Products: 19 products including 15 full-size items.
What's Inside The Boots Make More Room For Beauty Box:
First Aid Beauty KP Smoothing Body Scrub with 10% AHA 56.7g - FULL SIZE
Philip Kingsley Elasticizer Deep Conditioning Treatment 150ml - FULL SIZE
Bubble Slam Dunk Hydrating Cream Moisturiser 50ml - FULL SIZE
Pixi DetoxifEYE Depuffing Eye Patches - FULL SIZE
Umberto Giannini Curl Jelly Scrunching Jelly 200ml - FULL SIZE
NYX Professional Makeup Fat Oil Lip Drip Lip Gloss in shade Missed Called - FULL SIZE
La Roche-Posay HyaluB5 Hyaluronic Acid Serum 10ml
OUAI Body Crème St Barts 30g
Bobbi Brown Vitamin Enriched Face Base 15ml
The Beauty Crop Oui Cherie Dual-Phase Setting Mist - FULL SIZE
Purifide by Acnecide Salicylic Acid Spot Power Patches for All Skin Types, 36 Patches - FULL SIZE
No7 Derm Solutions™ Skin Balancing Serum Suitable for All Skin Types 30ml - FULL SIZE
Milk Makeup Cooling Water Jelly Tint Stick 5g in shade Splash - FULL SIZE
St. Tropez Self Tan Berry Sorbet Mousse 200ml - FULL SIZE
St. Tropez Tan Dual Sided Luxe Velvet Fake Tan Mitt
Sol de Janeiro Brazilian Crush Cheirosa 62 Perfume Mist 90ml - FULL SIZE
Sol de Janeiro Brazilian Bum Bum Cream 25ml - FULL SIZE
e.l.f. power grip primer + ncnmd 24ml - FULL SIZE
17. Brow + Lash Lamination Clear Mascara - FULL SIZE
Grazia's Favourite Product: Without a doubt, it has to be the Milk Makeup Cooling Water Jelly Tint Stick, which shook up the blush category with an innovative formula, texture and stain.
Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
