When Selena Gomez founded her first beauty line Rare Beauty back in 2020, it joined an ever-expanding crop of celebrity beauty brands grappling to be the next big thing. There was Haus Labs by Lady Gaga, Florence by Mills (that being Millie Bobby Brown), and Henry Rose by Michelle Pfeiffer, and that's just 2019's launches we're talking about. But from the sea of celebrity founded skincare, hair care, make-up and fragrance brands, Rare Beauty managed to set itself above the rest. Why? It may have something to do with the fact that the person at the helm of it all is the most-followed woman on Instagram, or the fact that the brand is driven by self-love, acceptance, inner beauty and social impact initiatives. Having declared ourselves Rare Beauty stans, we can safely say that Gomez has cracked the code of mastering beauty brand stardom and her seriously innovative, hard-working products are (obviously) key to that. If you love them as much as we do, you're in luck, as many of Rare Beauty's bestsellers are included in the Black Friday 2024 sale.
Rare Beauty has a huge 10 billion views on TikTok and counting with creators raving about everything from the pigmented and creamy Rare Beauty Soft Pinch Liquid Blush, £17.60 was £22, to the impressive Rare Beauty Soft Pinch Tinted Lip Oil, £16 was £20, which was in fact known to be Space NK's number one selling lip gloss at one point. Since launching her first stellar range of beauty buys that have a penchant for going viral, Gomez has consistently delivered game-changing make-up that is transformative, uplifting and kind-to-skin. And she applied that same energy to her newest range, the Find Comfort Body Collection, which landed on shelves at the tail end of 2023.
Shop: The Best Rare Beauty Products In The Black Friday Sale
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Housed in a chic, dinky bottle, Rare Beauty's Comfort hand cream is perfect for popping in your handbag for a hit of moisture on-the-go. Bonus points as it smells utterly delicious - think: a heady but calming blend of sparkling lemon zest, jasmine, and cashmere wood.
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Just a light spritz leaves behind a calm and comforting scent (the range's signature lemon zest, jasmine and cashmere wood) and it's also boosted with biotin and niacinamide - ingredients that help to add softness and sheen to both skin and hair.
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Nourishing, soothing and calming, Rare Beauty's Find Comfort Body Lotion is luxury in a bottle. A little goes a long way to moisturise dry limbs, plus we can attest to the fact it sinks into skin quickly to unveil a beautiful lumunosity- no stickiness in sight.
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Quite frankly the best cream blush out there. A little goes a long way and the creamy, bendable formula leaves my complexion with a soft (yet somehow punchy) wash of long-lasting colour where ever applied. I am wedded to the shade Hope and you likely will be too if you love a cool, blue-tone pink.
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This nourishes like a lip oil but packs a soft glaze of colour rather akin to a lip tint. It's non-sticky and buildable, and will quickly become a handbag staple almost immediately.
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If you want to prime skin, soothe irritation, refresh your complexion and set make-up, look to this hybrid spray that will do all the hard work for you.
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If a lightweight, dewy glow is your go-to form of highlighter, this will quickly become your next favourite. It leaves a subtle glossy radiance to skin and won't disturb any make-up its applied atop of.
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This effortless, kind-to-skin lightweight base will keep skin plump and hydrated with a more than slight coverage. It comes in 24 flexible shades which is more than most other brands offer when it comes to lighter formulas like this.
'I’ve always believed self-comfort is feeling good in your own skin. No pressure for perfect self-care regimens that often feel like an endless cycle of self-improvement; it’s the tiny moments of comfort that go a long way—and look different for each of us,' she shared with her 423 million followers.
'To me, being rare is about being comfortable with who you are. It’s about accepting yourself. Loving yourself. Being there for yourself so you can be there for the ones you love. This inspired me to create my new @rarebeauty Find Comfort Body Collection, body care that helps you feel good in your skin (and smells amazing too). I hope you find comfort in this collection – whatever that looks like for you, because you deserve it.'
The four-piece collection features the Find Comfort Stop & Soothe Aromatherapy Pen, £12 was £20, Find Comfort Body & Hair Fragrance Mist, £16.80 was £28, Find Comfort Hydrating Hand Cream, £10.80 was £18, and Find Comfort Hydrating Body Lotion, £16.80 was £28, each of them intentionally crafted to remove the increasing pressures that surround beauty today.
The Find Comfort Body Collection marks Rare Beauty's first brush with products outside of the make-up category and is certainly an exciting turning point in the brand's offerings. In its short lifespan, the collection has already set social media ablaze with many confirming it's comforting qualities.
My Honest Thoughts On Rare Beauty
On first impression you can tell a lot of thought was put into the making of Rare Beauty's range of products, everything from the packaging to the quality and the way it makes you feel has been carefully considered. I've been using the range since it launched in the UK in 2022 and while it certainly does well across the board – be it complexion products, lip wear or body care – there are a few products in the range which I reach for constantly and can fully get behind without hesitation.
First up the Rare Beauty Soft Pinch Liquid Blush, £17.60 was £22. This has long been a viral sensation for good reason and is hands down the best liquid blush I've ever used (and I've used many). It is very, very pigmented, creamy, blendable, and imparts a believable natural-looking flush of colour that lasts well into the day. Available in 13 suits-all shades, they are also loaded with white waterlily, gardenia and lotus to help soothe, comfort and nourish skin – well thought out indeed.
I rarely wear eyeliner but when I do, I reach forRare Beauty's Perfect Strokes Matte Liquid Liner, £16 was £20. Aside from its flexible and constant flow brush tip, ultra-black matte finish and longwear, it feels comfortable in the hand and takes the chore out of achieving a perfect wing.
Speaking of comfort, the Find Comfort collection is worth the hype. From the Find Comfort Hydrating Hand Cream to the Find Comfort Body & Hair Fragrance Mist, this is a conscious line of products on a mission to help you feel good. The Mist itself embodies all you would want from a comforting scent. It's fresh thanks to lemon zest and jasmine leaves, but bares a warm core with the help of tonka beans. It's also laced with hero ingredients like niacinamide and biotin to keep your hair and skin feel soft and supple. Think of it as a warm cashmere blanket that smells like home.
Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
