Could This Be The Best Celebrity Beauty Brand Of All Time? Here’s Our Honest Review

When Selena Gomez founded her first beauty line Rare Beauty back in 2020, it joined an ever-expanding crop of celebrity beauty brands grappling to be the next big thing. There was Haus Labs by Lady Gaga, Florence by Mills (that being Millie Bobby Brown), and Henry Rose by Michelle Pfeiffer, and that's just 2019 we're talking about. But from the sea of celebrity founded skincare, hair care, make-up and fragrance brands, Rare Beauty managed to set itself above the rest. Why? It may have something to do with the fact that the person at the helm of it all is the most-followed woman on Instagram, or the fact that the brand is driven by self-love, acceptance, inner beauty and social impact initiatives. Having declared ourselves Rare Beauty stans, we can safely say that Gomez cracked the code of mastering all of these as well as the addition of seriously innovative, hard-working products with a penchant for going viral.

Rare Beauty has a huge 10 billion views on TikTok and counting with countless creators raving about everything from the pigmented and creamy Rare Beauty Soft Pinch Liquid Blush, £22, to the impressive Rare Beauty Soft Pinch Tinted Lip Oil, £20, which is in fact Space NK's number one selling lip gloss. Since launching her first stellar range of game-changing beauty buys, Gomez has steadily delivered breathable and buildable products that are fuss-free, transformative and kind-to-skin. And she's not done yet.

Taking to Instagram, Gomez announced the latest addition to the Rare Beauty family: body care. 'I’ve always believed self-comfort is feeling good in your own skin. No pressure for perfect self-care regimens that often feel like an endless cycle of self-improvement; it’s the tiny moments of comfort that go a long way—and look different for each of us,' she shared with her 429 million followers.

'To me, being rare is about being comfortable with who you are. It’s about accepting yourself. Loving yourself. Being there for yourself so you can be there for the ones you love. This inspired me to create my new @rarebeauty Find Comfort Body Collection, body care that helps you feel good in your skin (and smells amazing too). I hope you find comfort in this collection – whatever that looks like for you, because you deserve it.'

The new four-piece collection features the Find Comfort Stop & Soothe Aromatherapy Pen, £20, Find Comfort Body & Hair Fragrance Mist, £28, Find Comfort Hydrating Hand Cream, £18, and Find Comfort Hydrating Body Lotion, £28, each of them intentionally crafted to remove the increasing pressures that surround beauty today.

The Find Comfort Body Collection marks Rare Beauty's first brush with products outside of the make-up category and is certainly an exciting turning point in the brand's offerings. In its short lifespan, the collection has already set social media ablaze with many confirming it's comforting qualities.

My Honest Thoughts On Rare Beauty

On first impression you can tell a lot of thought was put into the making of Rare Beauty's range of products, everything from the packaging to the quality and the way it makes you feel has been carefully considered. I've been using the range since it launched in the UK in 2022 and while it certainly does well across the board – be it complexion products, lip wear or eyeshadows – there are a few products in the range which I reach for constantly and can fully get behind without hesitation.

First up the Rare Beauty Soft Pinch Liquid Blush, £22. This has been a viral sensation for good reason and is hands down the best liquid blush I've ever used (and I've used many). It is very, very pigmented, creamy, blendable, and imparts a believable natural-looking flush of colour that lasts. Available in 13 suits-all shades, they are also loaded with white waterlily, gardenia and lotus to help soothe, comfort and nourish skin – well thought out indeed.

I rarely wear eyeliner but when I do, I reach forRare Beauty's Perfect Strokes Matte Liquid Liner, £20. Aside from its flexible and constant flow brush tip, ultra-black matte finish and longwear, it feels comfortable in the hand and takes the chore out of achieving a perfect wing.

Speaking of comfort, the Find Comfort collection is worth the hype. From the Find Comfort Hydrating Hand Cream, £18, to the Find Comfort Body & Hair Fragrance Mist, £28, this is a conscious line of products on a mission to help you feel good. The Mist itself embodies all you would want from a comforting scent. It's fresh thanks to lemon zest and jasmine leaves, but bares a warm core with the help of tonka beans. It's also laced with hero ingredients like niacinamide and biotin to keep your hair and skin soft and supple. Think of it as a cashmere blanket that smells like home.

The Best Rare Beauty Products