In the good spirit of the festive season, Benefit has teamed up with Uber - or more specifically the Uber Eats app - to deliver the brand's signature brow treatments straight to your door. Benefit are the very first beauty brand to enter Uber Eats' personal care category and this move could be a sign of things to come. Back in August Boots announced its partnership with Deliveroo. Depending on your location, you can now order your make-up, skincare and haircare buys alongside your weekend takeaway. It seems that beauty on demand is the way forward.
For a limited time this November Benefit's pink RV will be undertaking a flash tour of the UK, delivering free professional brow consultations, brow mapping appointments and even Benefit's signature brow wax and tinting treatments, straight to your front door.
Whether the option to book will flash up on your own Uber Eats app though, depends on your location. The Benefit RV will be travelling to Manchester, Birmingham, Edinburgh and London throughout November:
16th November Manchester
18th November Birmingham
20th November Edinburgh
23rd November London
Keep an eye out on the Uber Eats app on those key dates, when you'll be able to book your appointment. Be fast though, those brow slots are likely to get booked up quickly.
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