Not All The Early Amazon Prime Day Beauty Deals Are Worth It— But These Ones Make The Cut

These are the only products worth buying in the sale right now.

Amazon Prime Day

by Sameeha Shaikh |
Updated on

Love a bargain? Then you'll be only too familiar with Amazon Prime Day, which, luckily for us, is almost here. Amazon has announced that Prime Day is landing on 8th July and running until the 11th July. What to expect? Discounts and savings galore, and plenty of opportunities to snap up some investment buys. And there's more good news, as there is a bit of everything on offer to cater to all needs, especially within the realm of beauty, health and wellness.

With sell-outs aplenty and the fact that the sale only lasts a couple of days, there's no denying that sifting through the depths of those Amazon deals can be a tricky place to navigate. As a beauty writer with years of experience trying products and hunting down the very best Prime Day deals, I'm on hand to provide a list of the most noteworthy deals that you shouldn't miss, from cult classics like Elemis's Pro-Collagen Cleansing Balm to viral K-beauty stapes like the COSRX Advanced Snail 96 Mucin Power Essence.

And rest assured, these products are expert-approved. Speaking on the rise of K-beauty Dr Christine Hall, GP, emergency medicine doctor and aesthetic physician, notes, 'The K-beauty philosophy is all about treating skin respectfully and not aggressively. The hype isn’t just marketing, it’s coming from people seeing real, visible improvements. K-beauty has long been ahead of the curve when it comes to treating skin holistically. Rather than stripping or over correcting, it focuses on nourishment, repair and balance.'

From Weleda's cult Skin Food to CurrentBody's LED Face Mask, I've tried a plethora of products in beauty sphere, so trust me when I say I know what's worth your while. I’ll be updating this page regularly as the best deals go live, so you can stay one step ahead. As we look forward to the event, why not start saving on early beauty deals now? From Kate Middleton's go-to anti-wrinkle serum to the retinol Sienna Miller swears by. You won't want to miss these...

The best Amazon Prime Day deals at a glance section

The best moisturiser: Weleda Skin Food, £9.50 (usually £12.07)

The best eye serum::a[L'Oréal Paris Revitalift Eye Serum, £12.50]{href='https://www.amazon.co.uk/Paris-Hyaluronic-Caffeine-Revitalift-Brightens/dp/B09NRVGBPM/?tag=qgraziaarticle3560-21' target='_blank' rel='noreferrer noopener nofollow' class='add-referrer-link'} (usually £31.99)

The best foundation: L'Oreal Paris True Match Liquid Foundation, £9.59 (usually £11.98)

The best hair product: COLOR WOW Extra Strength Dream Coat, £20.95 (usually £32)

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What is Amazon Prime Day and how does it work?

Prime Day is Amazon's deal event exclusively available for Prime members. Across the event, members can enjoy discounts and savings on brands, including beauty brands like Elizabeth Arden, Byoma, Elemis, Philips and more. You can also expect a wide selection of discounts from small businesses across the UK, too.

When is Amazon Prime Day 2025?

Amazon Prime Day takes place on 8th July 2025 and continues until the 11th - so there's plenty of time to snap up a beauty bargain.

Is Prime Day better than Black Friday?

While Black Friday sees just about every beauty retailer jump on the discount bandwagon, Prime Day is a little more exclusive - Amazon-only, and just for Prime members. But don’t sleep on it. If you’re looking to bag early deals on your favourite beauty brands (without waiting until November), Prime Day is your VIP pass to serious savings.

What deals can you expect from Amazon Prime Day 2025?

Much like previous Amazon sales events, we can expect to see a plethora of brands and products discounted during Prime Day. Of course, we can't predict exactly what products will be reduced, but there's a high chance that staple beauty brands like Shark, CorsRX, Weleda, Paula's Choice and Elemis could be discounted based on our experience covering previous beauty sales.

Shop: Best Early Amazon Beauty Deals Live Now Ahead Of Prime Day 2025

The Best Skincare Amazon Beauty Deals

Georgia Scott, beauty & fashion product writer, says: 'This facial serum combines five ingredients: activated niacinamide, vitamin C, collagen peptides, vitamin E and lactic acid. Designed to hydrate, tone, exfoliate and resurface, this serum truly does it all. This can be used by all skin types and if you love a glowing finish, this serum will instantly make your skin look radiant with it's pearly finish.'

Sameeha Shaikh, Grazia's beauty writer, says: 'BeautyTok and Sienna Miller are obsessed with this gentle retinol, which Miller recently noted as being 'the French girl secret to great skin. The experts aren't convinced just yet but beauty junkies swear it has helped to get their complexions in check.'

COSRX

Rrp: $25.00

Price: $18.60
Alternative retailers
FragranceNet.com$13.29View offer
Macy's$21.25View offer
JCPenney$22.50View offer
Target$25.00View offer

Aimee Jakes, trending content editor, says: 'Snail mucin is incredibly hydrating whilst improving skin texture and preventing breakouts. A huge K-beauty trend, snail mucin (yes, it really is excreted from snails) is known for its healing properties and is excellent at hydrating and smoothing skin. After ordering it on a whim, I am officially halfway through my fifth bottle and I've influenced every single one of my friends and family members to buy it.'

Price: $29.00
Alternative retailers
FragranceNet.com$19.59View offer
Walmart$29.00View offer
Dermstore$29.00View offer
SkinStore$29.00View offer

Rachael Martin, Grazia's beauty editor, says: 'One of these creams is sold every thirteen seconds, and if that doesn't tell you how great it is, then nothing will. Loved by the likes of Lady Gaga, Sydney Sweeney and Gwyneth Paltrow, the cream serves as a primer, moisturiser, make-up remover (and pretty much everything else in between).'

Renee Washington, Grazia's digital fashion and beauty assistant, says: 'This budget-friendly product provides instant hydration, boosted with ceramides that work to repair and strengthen the skin with every use. And the best part? You don’t need to layer on extra SPF, as it already offers UV protection. Now, you can get both the day and night facial moisturiser for just under £10 each.'

Rrp: $18.50

Price: $14.29
Alternative retailers
Target$12.49View offer
Macy's$13.49View offer
PrettyLittleThing US$14.00View offer
Waitrose$14.20View offer

Emma Richardson, beauty and fashion product writer at Bauer Media, says: 'Shop the celebrity favourite Weleda Skin Food loved by Victoria Beckham and Rosie Huntington-Whiteley while it's discounted in the Amazon Sale. A cult status product, this skincare staple blends viola tricolour, calendula and chamomile and leaves skin hydrated and seriously nourished.'

Price: $22.50
Alternative retailers
PrettyLittleThing US$30.00View offer

Aimee Jakes, trending content editor, says: 'This affordable eye serum instantly depuffs tired eyes. Infused with hyaluronic acid, niacinamide, vitamin C and caffeine, the juicy formula works hard to brighten, tighten and re-plump your under-eye for a more youthful appearance. Honestly, my crow's feet didn't stand a chance. Aside from the refreshing feeling of a cold trail of serum across the under eyes, the signature triple roller applicator is what has made the product cult and gives a massage effect for the ultimate morning and evening treat.'

Price: $69.00
Alternative retailers
Sephora$18.00View offer
FragranceNet.com$39.19View offer
SkinStore$64.00View offer
Ulta$69.00View offer

Rachael Martin, Grazia's beauty editor, says: 'It’s the number one best-selling product from Elemis and for good reason. The balm-to-oil cleanser melts away makeup, dirt, oil and impurities, leaving your skin clean and fresh, but never stripped. In fact, Molly-Mae - who describes this as her 'holy grail product' - isn’t the product's only celebrity fan. A-listers, including Catherine Zeta Jones and Natalie Dormer have previously waxed lyrical about the nourishing cleanser. It’s won countless beauty awards and remains a firm favourite in the bathroom cabinets of Grazia’s beauty team.'

Elizabeth Arden Eight Hour Cream Skin Protectant Cream
Price: $35.00
Alternative retailers
FragranceNet.com$21.69View offer
Dermstore$24.50View offer
SkinStore$29.00View offer
Walmart$35.00View offer

Rachael Martin, Grazia's beauty editor, says: 'Elizabeth Arden's Eight Hour Cream has reached icon status thanks to a unique ability repair and protect, and at the centre of it all is an award-winning formula. Clinically proven to improve the skin's barrier function in 30 minutes, the product is made up of an occlusive petrolatum base, which works to soften skin, antioxidant-rich vitamin E, moisturising castor seed oil and inflammatory-busting salicylic acid.'

Rachael Martin, Grazia's beauty editor, says:' We're all familiar with the damage the sun can do to our skin without an SPF saviour on. Enriched with skincare-ingredient-of-the-moment, hyaluronic acid, this mist has a high protection of 50 SPF and an ultra-light texture so it doesn't feel sticky on the skin.'

The Best Self-Tan Amazon Beauty Deals

Amazon
Price: $34.00
Alternative retailers
Ulta$34.00View offer
Sephora$34.00View offer
Neiman Marcus$34.00View offer
Bluemercury, Inc.$34.00View offer

Rachael Martin, Grazia's beauty editor: 'As a beauty editor I've tested a lot of tans, but this one is always the one I revert back to. Just one application is enough to leave me with a subtle my-skin-but-better radiance. A second layer? Well, then it's an all-out golden tan. It's non-sticky and doesn't stink. I'm obsessed.' Shop this must-have gradual tanning moisturiser in Amazon's Sale.

Tan-Luxe The Face Illuminating Self-Tan DropsTan-Luxe
Price: $50.00
Alternative retailers
Bluemercury, Inc.$12.50View offer
Sephora$25.00View offer
Ulta$50.00View offer
Kohl's$50.00View offer

Georgia Scott, beauty & fashion product writer, says: 'Tan-Luxe's Self Tan Drops are available in two shades; light-medium and medium-dark. Simply choose depending on your skin tone and the clever formula will adapt a tan suited to you depending on how many drops you use.'

The Best Haircare Amazon Beauty Deals

Rachael Martin, Grazia's beauty editor, says: 'The GHD straighteners are an absolute classic that guarantees smooth, silky and sleek hair. Its clever rounded shape design means these straighteners are great for straightening (of course), and curling, snag-free.'

Rrp: $32.00

Price: $28.00
Alternative retailers
Kohl's$14.00View offer
Sephora$14.00View offer
FragranceNet.com$30.09View offer
Walmart$32.00View offer

[Sameeha Shaikh, Grazia's beauty writer]{href='https://graziadaily.co.uk/author/rachael-martin/' }, says: 'If you find yourself battling dryness and frizz, the Color Wow Extra Strength Dream Coat will be quick to remedy your hair woes. Look familiar? This upgraded, extra strength version of the original spray - which boasts a whopping 140.7 million views on TikTok and is backed by beauty fans across the web - is a undisputed hero to house in your beauty arsenal for smooth, ultra shiny hair.'

Sameeha Shaikh, Grazia's beauty writer,says: 'Revlon set the category of hot air brushes alight with its original Revlon Salon One-Step Hair Dryer and Volumiser (IMO). You need only look to TikTok for the proof where beauty buffs have endlessly shared their love of the blow dry-giving tool. And they're not lying. The easy-to-use styler works on all hair types including thick hair and afro textured hair types, and provides a smooth, sleek, bouncy finish with little faff.'

The Best Make-Up Amazon Beauty Deals

Amazon

Rrp: $12.95

Price: $9.95
https://redirect.viglink.com?key=3e7df617f02211af20ba9781fe3e0a60&prodOvrd=PCR&opt=false&u=WxFDFBUMHhgRR0UcRlANC1NCFk9aWFUeDxUcKR0uRFYEW0k2V0NeFR1mQERUTCtTRAEJFHtRQBMMV0h2DkNdAVYQD1lfGhFZRlocYjEgH1EMBRR%2FQVAKEEEKXghVHiRUDQIbAgcLXB8HHAQ2S3VfDgVcWRViEwscUwVRBApSBFRW&x=v1&prdId=9232108675&barcode=A1YBVFYDAwVeBgAHBwY%3D
Alternative retailers
PrettyLittleThing US$15.00View offer

Sameeha Shaikh, Grazia's beauty writer, says: 'Designed to suit all skin types, this foundation is non-comedogenic (so will never clog pores) and features a fragrance and alcohol-free formula to ensure it’s suitable for even the most sensitive of skin types. The best bit? It promises to suit 99.5% of skin tones, which is perfect for someone like me who struggles to find a perfect match for my medium-tone, olive skin. I found it glided over my skin with little effort and left a second-skin, demi-matte finish which lasted well into the day.'

Maybelline New York Lash Sensational Sky High MascaraAmazon
Price: $18.48

Sameeha Shaikh, Grazia's beauty writer, says: 'With a flexible brush head that bends to volumise and extend each and every hair, this mascara makes light work of quickly transforming lashes. Loaded with bamboo extract and fibres it really does lengthen lashes from root to top for a long, fluttery finish sans that horribly weighty feeling which usually puts me off wearing mascara all together.'

Clarins Lip Comfort OilClarins
Price: $30.00
Alternative retailers
Target$30.00View offer
Ulta$30.00View offer
Kohl's$30.00View offer
Sephora$30.00View offer

Georgia Scott, beauty & fashion product writer, says: 'Available in 10 shades and scents the Lip Comfort Oil that is loved by Kate Middleton will be your best friend this summer for maintaining plump, nourished and glossy-looking lips. The Princess of Wales' beauty routine is the definition of understated glamour, and her love of Clarins - and more specifically this oil - has been highly documented since 2019, when the Duchess wore the lip oil to attend Wimbledon.'

The Best Beauty Tech Amazon Beauty Deals

Price: $390.00
Alternative retailers
Neiman Marcus$390.00View offer
Macy's$390.00View offer

Sameeha Shaikh, Grazia's beauty writer,says: 'A new-gen tool unlike anything else on the market in my opinion. If you are looking to invest in an IPL at-home machine, this is worthy of your attention. A tech-first approach means it can deliver up to 120 flashes per minute and features a bigger than average 9cm² treatment window that enables you to cover large areas of skin. I've been using it for over a year and have noticed a significant reduction of hair growth, though it's worth noting I have previously had professional laser hair removal sessions in clinic prior to using the device.'

Sameeha Shaikh, Grazia's beauty writer, says: 'There is good reason for why Philips are leaders in at-home hair reduction devices. Ingrown hairs? Gone. Unforgiving dots (keratosis pilaris)? Sorted. A spontaneous legs-out moment? Consider yourself ready thanks to this device. It's led by a smart beauty tech like the Philips SmartSkin Sensor which detects your skin tone and indicates the most appropriate light setting for you to use while the free app instructs you through sessions step by step. This specific model comes with two head attachments for body and face, to maintain hair from top to toe. while I've tried various hair removal devices at home, Philips has long given me the best, lasting results.'

Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).

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