Love a bargain? Then you'll be only too familiar with Amazon Prime Day which is officially upon us. What to expect? Discounts, savings galore and plenty of opportunities to snap up some investment buys. And good news, as there's a bit of everything suited to all tastes - especially within the realm of beauty, health and wellness.
But with sell-outs aplenty and the fact that the sale ends tonight, there's no denying that sifting through the depths of those Amazon deals can be a tricky place to navigate. To help you out, I've compiled a list of the best deals that are sure to bring you joy, from Kate Middleton's go-to anti wrinkle serum to the retinol Sienna Miller swears by. You won't want to miss these...
Best Prime Day Beauty Deals 2024, At A Glance:
Best hair hero: Revlon One-Step Blow-Dry Multi Styler, £36.10
Best investment buy: FAQ™ 202 Silicone LED Face Mask, £546.44
Best skincare staple: ELEMIS Pro-Collagen Cleansing Balm, £39.20
Best body buy: Byoma Sensitive Skin Body Wash, £9.49
Best viral make-up must-have: Maybelline New York Lash Sensational Sky High Mascara, £5.99
Shop: The Best Amazon Prime Day Beauty Deals 2024
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**Sameeha Shaikh, Grazia's beauty writer,**says: 'A new-gen tool unlike anything else on the market in my opinion. If you are looking to invest in an IPL at-home machine, this is worthy of your attention. A tech-first approach means it can deliver up to 120 flashes per minute and features a bigger than average 9cm² treatment window that enables you to cover large areas of skin. Lengthy hair removal sessions are now a thing of the past. I've been using it for over a year and have noticed a significant reduction of hair growth, though it's worth noting I have previously had professional laser hair removal sessions in clinic prior to using the device.'
52%
Sameeha Shaikh, Grazia's beauty writer,says: 'Revlon set the category of hot air brushes alight with its original Revlon Salon One-Step Hair Dryer and Volumiser (IMO). You need only look to TikTok for the proof where beauty buffs have endlessly shared their love of the blow dry-giving tool. And they're not lying. The easy-to-use styler works on all hair types including thick hair and afro textured hair types, and provides a smooth, sleek, bouncy finish with little faff. This newer offering from the brand allows you to create more looks with the help of a multiple brush heads that can be popped on and off as you style.'
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Sameeha Shaikh, Grazia's beauty writer, says: 'With 600 light replicators shooting thousands of LED pulses per second, eight different light wavelengths and an uber-comfortable silicone, wireless mask on offer, this new-gen skin device is a beacon for next-level at-home treatments. Now on sale, this bundle includes the mask, a priming base and the brand's Microneedling Anti-Wrinkle Hyaluronic Acid Patches.
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Georgia Scott, beauty & fashion product writer for Bauer Media, says: 'This facial serum combines five ingredients: activated niacinamide, vitamin C, collagen peptides, vitamin E and lactic acid. Designed to hydrate, tone, exfoliate and resurface, this serum truly does it all. This can be used by all skin types and if you love a glowing finish, this serum will instantly make your skin look radiant with it's pearly finish. In terms of application, apply serum on cleansed skin before your moisturiser and sit back to see the results.'
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Rachael Martin, Grazia's beauty editor, says: 'It’s the number one best-selling product from Elemis and for good reason. The balm-to-oil cleanser melts away makeup, dirt, oil and impurities leaving your skin clean and fresh, but never stripped. In fact, Molly-Mae - who describes this as her 'holy grail product' - isn’t the product's only celebrity fan. A-listers including Catherine Zeta Jones and Natalie Dormer have previously waxed-lyrical about the nourishing cleanser. It’s won countless beauty awards and remains a firm favourite in the bathroom cabinets of Grazia’s beauty team. Made with rose and mimosa waxes it's nourishing and predictably smells pretty great too. Warm it between your hands before smoothing it over your face and wiping away with a flannel or a muslin cloth doused in warm - not hot! - water.'
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Sameeha Shaikh, Grazia's beauty writer, says: 'Designed to suit all skin types, this foundation is non-comedogenic (so will never clog pores) and features a fragrance and alcohol-free formula to ensure it’s suitable for even the most sensitive of skin types. The best bit? It promises to suit 99.5% of skin tones, which is perfect for someone like me who struggles to find a perfect match for my medium-tone, olive skin. I found it glided over my skin with little effort and left a second-skin, demi-matte finish which lasted well into the day. For an under-£10 price point, this high street gem is a no-brainer.'
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Rachael Martin, Grazia's beauty editor, says: 'There's one product in particular that press consistently tout as Middleton's favourite anti-wrinkle serum. Enter the Biotulin Supreme Skin Gel, a face serum brimming with 'ingredients that mimic the effects of Botox without the need for injections.' The good news? There's currently 40% off for Amazon Prime Day. Said to 'reduce muscle contractions and relax facial muscles' the Biotulin Supreme Skin Gel is made with spilanthol, a plant-derived ingredient thought to 'diminish fine lines caused by facial expressions.' There's hyaluronic acid in there too - an ingredient beloved by beauty editors for its ability to plump, hydrate and nourish.'
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Sameeha Shaikh, Grazia's beauty writer, says: 'BeautyTok and Sienna Miller are obsessed with this gentle retinol which Miller recently noted as being 'the French girl secret to great skin.' The experts aren't convinced just yet but beauty junkies swear it has helped to get their complexions in check.'
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[Sameeha Shaikh, Grazia's beauty writer]{href='https://graziadaily.co.uk/author/rachael-martin/' }, says: 'If you find yourself battling dryness and frizz, the Color Wow Extra Strength Dream Coat will be quick to remedy your hair woes. Look familiar? This upgraded, extra strength version of the original spray - which boasts a whopping 140.7 million views on TikTok and is backed by beauty fans across the web - is a undisputed hero to house in your beauty arsenal for smooth, ultra shiny hair.'
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Rachael Martin, Grazia's beauty editor, says: 'The GHD straighteners are an absolute classic that guarantees smooth, silky and sleek hair. Its clever rounded shape design means these straighteners are great for straightening (of course), and curling, snag-free.'
10.
Garnier Ambre Solaire Sun Protection Over Makeup, Non-Greasy + Lightweight, With Hyaluronic Acid
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Rachael Martin, Grazia's beauty editor, says:' We're all familiar with the damage the sun can do to our skin without an SPF saviour on. Enriched with skincare-ingredient-of-the-moment, hyaluronic acid, this mist has a high protection of 50 SPF and an ultra-light texture so it doesn't feel sticky on the skin.'
11.
Braun IPL Silk-Expert Pro 5, At Home Hair Removal Device With Pouch, Precision Head And Venus Razor
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Rachael Martin, Grazia's beauty editor, says: 'It's no secret that professional laser hair removal is expensive and takes numerous trips back and forth to a salon. With Braun's at-home kit, you can kiss those pesky hairs goodbye once and for all, without the need to even step foot outside your home.'
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Rachael Martin, Grazia's beauty editor, says: 'One of these creams is sold every thirteen seconds, and if that doesn't tell you how great it is, then nothing will. Loved by the likes of Lady Gaga, Sydney Sweeney and Gwyneth Paltrow, the cream serves as a primer, moisturiser, make-up remover (and pretty much everything else in between). No wonder it's a backstage fashion week secret. It nourishes while cutting time in half.'
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Rachael Martin, Grazia's beauty editor, says: 'The best thing about the Colgate Whitening Serum is that you can incorporate this into your beauty routine, while you sleep. The whitening pen included is quick drying, enamel safe, and is said to start working from the first use.'
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Hannah Banks-Walker, Grazia's head of fashion commerce, says: 'With an advanced conditioning ring infused with coconut and UV filters, the Remington Advanced Coconut Therapy hair dryer is one to invest in - plus, you can blow dry your hair while protecting it. Double win. Customers particularly enjoyed the efficiency of this hairdryer, discussing how quickly and effectively it can dry long and thick hair, however some reviewers have suggested that it gets 'too hot' after a while.'
Pros
Wattage | 2300W |
Weight | 0.97kg |
Cable length | 3m |
Size | 21cm x 8.7cm x 30cm |
Speed settings | Two speed settings |
Heat settings | Three heat settings |
Number of attachments | Three, one diffuser and two nozzle |
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Natalie Corner, commercial content editor at Bauer Media, says: 'The CurrentBody Skin LED Light Therapy Mask uses two clinically-proven light-emitting diode wavelengths to target tone, texture, firmness, and tightness. These non-invasive light therapy masks are suitable for all skin types, and a means of achieving a near salon-level treatment at home. This product genuinely does what it says on the box, it stimulates skin renewal and leaves you glowing. Yes, you still need to moisturise and wear SPF but there was a definite difference in my skin texture. When I recently stopped using it so regularly, my skin broke out again but, when I started using it again (along with Tretonoin, I must add), it treated it much more quickly.'
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Aimee Jakes, trending content editor at Grazia, says: 'Now with 57% off, snail mucin is incredibly hydrating whilst improving skin texture and preventing breakouts. A huge K-beauty trend, snail mucin (yes, it really is excreted from snails) is known for its healing properties and is excellent at hydrating and smoothing skin. After ordering it on a whim, I am officially halfway through my fifth bottle and I've influenced every single one of my friends and family members to buy it.'
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**Renee Washington, Grazia's digital fashion and beauty assistant, says: '**Speaking to Grazia, Maya Jama revealed that she’s a fan of the CeraVe Facial Moisturising Lotion: "I’m really into this face cream which helps to strengthen my skin barrier," she said. This budget-friendly product provides instant hydration, boosted with ceramides that work to repair and strengthen the skin with every use. And the best part? You don’t need to layer on extra SPF, as it already offers UV protection. Now, you can get both the day and night facial moisturiser for just under £10 each.'
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Aimee Jakes, trending content editor at Grazia, says: 'Currently reduced to just £11 in the Amazon Prime Sale, the affordable eye serum instantly depuffs tired eyes. Infused with hyaluronic acid, niacinamide, vitamin C and caffeine, the juicy formula works hard to brighten, tighten and re-plump your under-eye for a more youthful appearance. Honestly, my crow's feet didn't stand a chance. Aside from the refreshing feeling of a cold trail of serum across the under eyes, the signature triple roller applicator is what has made the product cult and gives a massage effect for the ultimate morning and evening treat.'
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****Sameeha Shaikh, Grazia's beauty writer, says: 'As a Byoma stan, you can understand my excitement when the skin experts decided to launch into body care earlier this year. This gentle wash is loaded with the brand's skin barrier supporting prebiotic complex and soothing oatmeal to nourish, protect and cleanse. It lathers up enough so you can really feel that deep clean, but still manages to be gentle and soothing. A certified upgrade to your everything shower, IMHO.'
Pros
20.
Weleda Skin Food
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Emma Richardson, beauty and fashion product writer at Bauer Media, says: 'Shop the celebrity favourite Weleda Skin Food loved by Victoria Beckham and Rosie Huntington-Whiteley while it's still discounted in the Amazon Prime Day Sale. A cult status product, this skincare staple blends viola tricolor, calendula and chamomile and leaves skin hydrated and seriously nourished. This all-rounder beauty product can be applied almost anywhere - from face to body to nail cuticles.'
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****Sameeha Shaikh, Grazia's beauty writer, says: 'With a flexible brush head that bends to volumise and extend each and every hair, this mascara makes light work of quickly transforming lashes. Loaded with bamboo extract and fibres it really does lengthen lashes from root to top for a long, fluttery finish sans that horribly weighty feeling which usually puts me off wearing mascara all together.'
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****Sameeha Shaikh, Grazia's beauty writer, says: 'There is good reason for why Philips are leaders in at-home hair reduction devices. Ingrown hairs? Gone. Unforgiving dots (keratosis pilaris)? Sorted. A spontaneous legs-out moment? Consider yourself ready thanks to this device. It's led by a smart beauty tech like the Philips SmartSkin Sensor which detects your skin tone and indicates the most appropriate light setting for you to use while the free app instructs you through sessions step by step. This specific model comes with two head attachments for body and face, to maintain hair from top to toe. while I've tried various hair removal devices at home, Philips has long given me the best, lasting results.
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Rachael Martin, Grazia's beauty editor, says: 'Elizabeth Arden's Eight Hour Cream has reached icon status thanks to a unique ability repair and protect, and at the centre of it all is an award-winning formula. Clinically proven to improve the skin's barrier function in 30 minutes, the product is made up of an occlusive petrolatum base, which works to soften skin, antioxidant-rich vitamin E, moisturising castor seed oil and inflammatory-busting salicylic acid.'
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****Sameeha Shaikh, Grazia's beauty writer, says: 'Respectfully, I have never used a moisturiser as cool as this. It is featherweight, almost whipped to the touch, and is loaded with micro moisture capsules that burst on application, flooding the skin with a skin-hugging blend of ceramides, cholesterol and a fatty acid complex to restore moisture levels and strengthen the skin barrier. My skin is always left soothed, supple and nourished post-application, making it my daily reliable, no-fuss go-to.'
What is the Prime Big Deal Day?
Prime Big Deal Days is Amazon's two-day deal event exclusively available for Prime members. Across the 48 hour event, members can enjoy discounts and savings on a plethora of brands, including beauty brands like Elizabeth Arden, Byoma and Philips. You can also expect a wide selection of discounts from small businesses across the UK, too.
What are the dates of prime day 2024?
This year, Amazon's Prime Big Deal Days will begin on 8th October and finish on 9th October.
What time does amazon big deal day start?
The Amazon Prime Big Deal Day event started on 8 October at 12:00 a.m.
Do you get beauty deals on prime day?
Absolutely. There is a vast selection of beauty, personal care and grooming products to snap up on the two-day sale.
Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).