In case you missed it, Kate Middleton made an appearance at the Commonwealth Games in Birmingham yesterday wearing an all white suit, complete with matching belt.
The problem is, we were so distracted by her clinically clean outfit that we didn't realise her hair and just how long it's gotten.
Not to be dramatic, but since when has Kate had lower boob length hair?
We've learnt a lot of beauty lessons from the Duchess over the years and one of them is that she is a fan of a hair change, she just does it so gradually you don't notice it.
Like the time her subtle highlights built up to a sun-kissed honey shade or when she grew out her fringe with some '70s-esque curtain bangs.
It was only back in 2020 that Kate cut her hair into a long bob and now two years later, she hasn't half grown some inches.
We know that hair growth is a huge struggle for some people, so I put the question to celebrity hairstylist Liam Curran.
"Diet plays a huge part in new hair growth," he explained. "I'm not a nutritionist but from my experience with clients over the years, if you're too restrictive with your food it can lead to hair shedding." This is where supplements can make a huge difference.
But as Liam points out, this isn't the only thing you should be focusing on. "While new hair growth is needed, preserving the length you already have is just as important."
"I know it's not what anyone wants to hear, but regular trims are super important as once you get a split end it won't stop and it will simply travel up the strand."
In terms of home care, Liam recommends swapping your cheap hair elastics for silk scrunchies, always using heat protection when styling and purchasing a microfibre towel to prevent breakage.
Take heed of Liam's words: "Breakage doesn't lead to hair growth".
Finally, don't just take care of your hair. "People don't usually treat their scalps but using a scalp brush or scalp treatment can promote new hair growth and encourage new follicles," says Liam.
Shop your hair growth kit below:
1 of 5Hair Gain Hair Capsules
Hair Gain's supplements are loved in the beauty industry and I can personally attest that my mum swears by them for growth.
2 of 5Slip Silk Mini Scrunchies
The OG silk scrunchie, these mini versions by Slip are great if you sleep with your hair in plaits and don't want to secure with elastic ties.
3 of 5L'Oréal Professionnel Techni Art Pli
L'Oréal Professionnel's Pli is a cult priming spray that helps your hair retain it's shape as well as protecting it from heat.
4 of 5Tangle Teezer The Scalp Exfoliator & Massager
Using this flexible brush in-shower will not only help stimulate hair growth but it will also make you feel like you're in the salon.
5 of 5Aquis Copper Sure Rapid Dry Hair Wrap
Aquis' range of microfibre hair towels are some of the best on the market, plus this one is also antimicrobial so you don't need to worry about it getting mouldy if you leave it on the floor.