Serious question: Is there anything Rihanna can't do? Since setting pace on the music industry after stepping onto the scene in 2005, she has shaken the beauty sphere with an inclusive line of make-up products that set a new bar and made us rethink our underwear drawer with Savage X Fenty. And now, the business tycoon has her sights set on your tresses as she announces her latest venture: Fenty Hair.
Taking to Instagram on 4th June, Rihanna posted a minute-long teaser of what to expect from her new hair-focused line, with the caption, 'A new family is moving in! @fentyhair is pullin' up and it’s time to finally have the hair experience you’ve been waiting for.'
Naturally, the star's business move was paired with the presentation of a brand new cropped, pixie iteration of the strawberry blonde look she's been sporting of late – a true testament of her penchant for hair shapeshifting, which she reveals as the key motivator for the launch.
'You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural - so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.'
Are we surprised by Rihanna's ever-growing list of accolades? Absolutely not. Back in April, while speaking on the red carpet of a Fenty Beauty event about whether she prefers braids or extensions, Rihanna said, 'I'm both, I want to go into braids soon but like, I have a lot of hair stuff to shoot,' she teased.
We know @bagalriri is a big beauty gal, having already dominated the make-up and skincare markets with products that disrupt homogeneous beauty standards, and from what we can see Fenty Hair will be of the same making. Here is everything we know so far.
When does Fenty Hair launch?
According to the first post shared on Rihanna and Fenty Hair's Instagram page, the line is set to launch on 13th June.
Where can we buy Fenty Hair?
Rihanna has long had a big UK market base, whether it's Fenty Beauty or Fenty Skin you're shopping. If history is anything to go by, we suspect Fenty Hair will be no different and will likely find its way into retailers where the rest of the Fenty fam already reside, like Boots and Harvey Nichols.
What can we expect from Fenty Hair?
We went through Fenty Hair's announcement video with a fine toothed comb (pun intended) to draw out all the intel we could. The candy-coloured video, which captures Rihanna wandering through Fenty-Land, showcases hair in all its glorious forms. There are braids, waves and straight lengths; fiery red heads, blondes and brunettes; as well as children with afro textures and curly goldie locks, not to mention a grey-haired man on his lawn rocking an Elvis 'do.
The message is loud and clear, if there's one thing to expect, it is the fact that Fenty Hair will be for all hair types, textures, colours and ages. And the packaging? A dopamine-inducing collection of pastel-toned bottles that will instantly spark joy. Inside, we will likely find deeply reparative, healing formulas intended on strengthening hair from root to tip, setting the perfect foundation for a more playful approach to hair. Stay tuned.
Sameeha Shaikh is Grazia UK's Beauty Writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
Main image: @fentyhair, @bagalriri
