Emily in Paris is back on our Netflix screens and whether you've already binged the entire third season or you're spreading out the episodes, there's one character we're loving - again - this season: Camille.
Why? Well, first up, Camille arguably has the best wardrobe of the entire Emily In Paris cast. She nails the chic French girl brief with aplomb, with a mostly muted palette and next-levely tailoring. Then, there's that season three plot twist that sees Camille explore her relationship choices shall we say - no spoilers here.
As Instagram-worthy as her character's outfits may be, the actor behind the wardrobe - Camille Razat - is trending for another reason altogether. Eagle-eyed fans have spotted Camille on the front of a Garnier at-home hair colour pack and they are reeling.
Why? Gone are Camille's signature blonde lengths. Instead the actor and model sports a red-toned auburn shade.
It's no surprise to see Camille in campaign imagery. Having modelled since she was 16 for brands such as Celine and Cartier, Camille has been on the fashion and beauty circuit for over a decade, long before she stepped foot on an Emily In Paris set.
Nevertheless fans of the show and readers of the Reddit thread on which the picture first surfaced and subsequently went viral, can't quite believe it's her.
The hair colour in question? 'Ultra Bold Red'.