Rihanna Has Just Been Named As The New Face Of This Iconic Fragrance

Everything you need to know about the new appointment.

rihanna dior j'adore

by Sameeha Shaikh |
Updated on

There is little that Rihanna can't do. The antithesis of the old 'Jack of all trades' saying, she has proved you can in fact be the master of all, whether you are revolutionising the make-up scene, launching a haircare line for all, or making the baby bump the most fashionable accessory to date. It makes sense then, that someone as legendary as her has just been announced the face of Dior's J'adore, another legend of equal measure.

The iconic scent that has been around for over two decades is as well known as the advertisement that seeks to sell it. Even the most unseasoned beauty follower will be well familiar with its gilded visuals, a gold-dripping Charlize Theron emerging from water, and her unforgettable verbatim of the words 'J'adoreee Diorrr', which is the only appropriate way to recall the name. Its presence has been felt outside of the ads, too. The fragrance's name has been embossed on logo T-shirts for the runway (and approved by Carrie Bradshaw in Sex And The City) and it was the focus of the Dior J'adore! exhibition in Paris last year, all of which point out the obvious: Dior's J'adore is undeniably one of the most-renowned, best-selling perfumes to exist.

But those recognisable traits are about to enter a new era with the newly appointed singer and business mogul at the helm. 'Being the new face of J’adore is both an honor and a mission. This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity,' says Rihanna.

Those who follow the brand and star in tandem will know this isn't Rihanna's first brush with the fragrance house. In 2015, she became Dior’s first Black ambassador as the face of Dior's Secret Garden campaign for J'Adore Dior. Shot in Versailles, France, by photographer Steven Klein, it was a visual delight within its own right and, while we don't know the details of what this new collaboration will look like, if it is anything like the first, we are in for a treat.

The new campaign by Stephen Klein will be revealed on 1st September 2024.

Sameeha Shaikh is Grazia UK's Beauty Writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).

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