I remember when Glossier dropped it's first fragrance, Glossier You and the internet went into meltdown. The minimalist pink packaging, the promise of a fragrance that adapts to your unique scent, and the buzz of a product that felt as much like a movement as it did a perfume. Under the hashtag #GlossierYou, thousands of videos poured in, with people blind-buying and trying it on camera, capturing their raw first impressions. Even today, a quick search reveals that the solid version of the perfume is still a breakout search term, a testament to its enduring appeal. Such was the stop-you-in-the-street power of Glossier You that it was - according to the internet - the most complimented perfume of 2022, thus cementing itself as a cult fragrance.
One of the first skin-scents to go mainstream, Glossier You started a trend for fragrances that smell skin-like but different on everyone who wears it. Since it's launch pheromone perfumes have become all the rage, touted for their ability to attract the opposite sex by enhancing one’s natural scent. But even amidst this growing trend, Glossier You has stood out. Designed as the ultimate personal fragrance, it isn’t just about smelling good - You is about connection. It’s a skin-scent enhancer meant to be open-ended, growing with you no matter where you are in your personal journey. But, the Glossier You fans wanted more.
Glossier listened. Enter Crème de You — the ultimate personal fragrance, now in a luxurious body crème. Because smelling good ultimately starts with bodycare. Much like the eau de parfum, Crème de You is soft, warm, and familiar, but it takes things a step further by offering an all-over scent that is uniquely yours. The luxurious body crème comes in a keepsake glass jar, complete with a moulded thumbprint indent in the cap— that YOU can slot your thumb into.
uk.glossier.com
Rachael Martin beauty editor says: 'I'm already a huge Glossier YOU fan - the warming, musky fragrance has me at hello every time, and I'm thrilled to say that the body butter doesn't disappoint either. Rich and luxurious in texture, my skin just drinks the stuff up. Beautifully long-lasting and heady you're bound to reel in the compliments when teamed with the OG scent. Would recommend.'
For this launch, Glossier teamed up with Minnesota-native artist and singer Mette, a friend of the brand who embodies the same sensuality, energy, and expressive individuality as Crème de You.
Still wondering what Glossier You actually smells like? With notes of pink pepper, amber, and iris, the fragrance is often described as a warm hug. Glossier founder Emily Weiss has likened it to the scent of your boyfriend's neck—a comforting, intimate scent that feels like a wearable adult comfort blanket. And now, with Crème de You, you can immerse yourself in that feeling from head to toe. The internet asked, the community asked, and Glossier delivered—a luxurious, yet accessible way to get your hands on the cult fragrance that’s captured the hearts of so many.
Main Image credit: @glossier
Renee Washington, Grazia's Digital Fashion and Beauty Assistant, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie.