Huge spoiler alert if you still haven't watched And Just Like That.
We're still recovering from the big (sorry) plot twistat noopener noreferrer} Carrie and Big's on-off romance quite literally died when Big had a heart attack in the shower after a workout. Big's new fitness hobby - cycling on his Peloton bike - was mentioned throughout the episode. Because while everyone in AJLT might have aged, they're still with the times - if Carrie's on a podcast, it makes sense that Big is in to Peloton. He even had his favourite trainer Allegra - who, wildly, was played by real-life Peloton trainer, Jess King.
So, even though the brand was mentioned throughout the ep, and a Peloton trainer even starred, the company has now spoken out following the fictional death, as Big died just after taking a class. In fact, Peloton cardiologist Dr. Suzanne Steinbaum is even saying that Big might have lived longer because of the bikes. (Well, that's one way to spin it.)
'I’m sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack,' the doctor said in a statement, via E! News. 'Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in season 6.' She continued: 'These life choices and perhaps even family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event.'
Thanks to the episode, searches for Peloton have shot up by 230% in the last 24 hours. That isn't always necessarily a good thing, as the stock price for the company has also plummeted 11% overnight. But this probably isn't just down to And Just Like That, even if Steve does later accuse the bike of killing Big. (Fans on the internet have also been discussing whether maybe Carrie is to blame for his death, due to the fact she didn't appear to call 911.)
'While we certainly wouldn't want anyone to base an exercise machine purchasing decision on a fictional TV show, the Peloton brand has seen plenty of offscreen controversy as well,' personal trainer Luke Read, an exercise machine expert, explains. 'In the US 125,000 of the Peloton Tread and Tread+ machines were recalled after the death of a six-year-old child. There were also multiple reports of adult injuries from the treadmill ranging from cuts and bruises to broken bones. The notoriety of appearing on an iconic TV show might well spark consumer interest in the brand, this does not always equal an increase in consumer trust.'