(If you've still not seen it, huge spoiler alert for And Just Like That.)
We didn't think we could be more shocked by the end of the first episode of And Just Like That. But last night the internet, and Sex And The City fans, went into meltdown again - as Peloton resurrected Mr Big, in a stunning response to Big's fatal heart attack (after, of course, riding a Peloton bike).
Yep, Peloton - fresh from its stock price crashing by 10% on Friday - ran an advert with Big (Chris Noth) and his fictional trainer Allegra (actual Peloton PT, Jess King). In the viral clip, Big asks Allegra if she'd like to take another ride because 'life's too short not to'. That's before Ryan Reynolds' voice cuts in, and he dispels the suggestion that the bike killed Big (despite what Steve said in the second episode).
'Regular cycling stimulates and improves your heart, lungs and circulation, reducing your risk of cardiovascular disease, strengthens your heart muscles, lowers resting pulse and reduces blood fat levels,' Ryan - who's marketing company was behind the ad - says, before adding: 'He's alive.'
Honestly, we kind of thought the advert was better than the first two episodes of the reboot, and we still have so many questions. How quickly was this commercial pulled together? Were Peloton actually in on the storyline? Just how much was Mr Big himself - Chris Noth - paid? And how big was Ryan Reynolds' paycheck? Finally, did Big fake his own death to leave Carrie?
The whole advert has very similar vibes to the statement Peloton put out after the episode, with cardiologist Dr. Suzanne Steinbaum saying that Big might have prolonged his life because he cycled.
'I’m sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack,' the doctor said in a statement, via E! News. 'Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in season 6.' She continued: 'These life choices and perhaps even family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event.'