Celebs Go Dating - one of the best reality series the UK has to offer - is back. As ever, this year the line-up is predictably bananas, with Ulrika Jonsson, Abz from 5ive and Ryan-Mark - the one who was photographed eating McDonald's with a knife and fork - from The Apprentice are looking for love. Also, Made In Chelsea heartbreaker Miles Nazaire.
But last night, another recruit joined the agency: Geordie Shore's Marty McKenna. His introductory video, where he pretends to shag the heart balloon, and then mimics oral sex, really sets the tone that he's been introduced as the resident bad boy who probably won't give up their fuckboy ways to get a partner.
But, introductory video aside, he wound up the dating coaches - as he referred to women as 'birds' and, so much worse, 'pigs'. When American Paul C Brunson asked what he meant by bird, Marty explained the context and said that he'd 'never had any complaints until you complained'. He then dug himself an even bigger hole by saying: 'If we're in a club and me pal says 'ah look at that bird over there would you shag her?', I'd be like 'nah she's a pig'"
Excuse me while I vomit. Fellow dating coach Anna Richardson couldn't believe what she was hearing either, and in a later scene said she couldn't believe the reality star had openly admitted to a woman that he calls women he deems unattractive 'pigs'. On national TV.
While calling someone a 'pig' is indefensible and so misogynistic it's blinding, the use of the word 'bird' is more subtly sexist. There are still men would never dream of calling a woman a 'pig', but wouldn't bat an eyelid by calling her a 'bird'.
And it is sexist. In a landmark discrimination case last September, a UK judge ruled that calling women 'birds' is 'plainly sexist'. Yep, even if it's implied as a joke. (The case happened after a woman working at Barclay's took her boss, who repeatedly used the word to make her feel uncomfortable, to court.)
So, please, let's leave calling women 'birds' firmly in the past. Let's not even get started on the word 'pigs'.
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