Jenna Marbles has quit YouTube after 10 years on the platform following calls for her to address racist videos she posted in 2011 and 2012. In a YouTube video titled ‘A Message’, Marble’s apologised and said she will be taking some time to just ‘live and just be’ in order to ensure her content doesn’t hurt or offend anyone in future.
‘I’m just going to move on from this channel for now,’ Marbles announced at the end of her apology video, titled ‘A Message’. ‘I don’t know how long that’s going to be I just want to make sure the things I put into the world aren’t hurting anyone and I’m just going to stop for now, or forever, I don’t know.’
Marbles apologised for donning blackface in 2011 in a video where she dressed up as Nicki Minaj, however stated that the dark tan she had in the video was a false tan she always wore – pointing to a part of the video where she is not imitating Minaj but skin is the same darkness. ‘I just want to tell you that it was not my intention to do blackface,’ she said. ‘But it doesn't matter, all that matters is that people were offended. It's shameful, it's awful. I wish it wasn't part of my past.’
She also apologised for another video that same year where she released a rap song featuring racist slurs against East-Asian people, then rapping ‘sorry that was racist I’m bad at rap songs.’
‘It’s awful, it doesn’t need to exist. It’s inexcusable and it’s not okay. I’m incredibly sorry if this offended you, then now, whenever, it shouldn’t of existed and I shouldn’t have said that ever,’ she said. A third video from 2012 also saw Marbles slut-shaming women who have sex with multiple partners, for which she said she had ‘a lot of internalised misogyny back then.’
Her apology, and choice to quit YouTube following it, has caused an intense reaction online. As one of the earliest creators on the platform and with over 20million subscribers, Marbles was considered well-loved and a positive example of growing and learning on the channel, something a number of her Black and Asian fans have pointed out in the wake of the video.
However, while it is their place to choose to forgive Marbles or not, there is further controversy around white fans joining in on the chorus of forgiveness despite the fact white people cannot ever understand the harm her racist videos did to her Black and Asian fans then and now. Without the lived experience of being Black or Asian, forgiveness is not theirs to give when Marbles has undoubtedly contributed to a culture of offensive comedy that propped up white supremacy.
‘Yeah white ppl it’s not your place to forgive Jenna Marbles,’ one Twitter user commented online. ‘Blackface and racist stereotypes do not affect you, but from my BLACK perspective that was honestly the most sincere apology I’ve heard from any YouTube person and she has really grown so much since then.’ Her tweet has since garnered near 100,00 likes and 10,000 shares.
Similar sentiments have since been shared online after a wave of white fans spoke out to support Marbles and used her decision to quit YouTube to prop up narratives that ‘cancel culture is toxic’.
Ultimately though, for white people, just as it’s not your place to forgive someone for offensive actions that don’t affect you, it’s also not your place to decide that cancelling someone for their racist past is or is not toxic. First of all, while cancel culture has undoubtedly impacted some public figures careers and wellbeing, in the main a trending hashtag or social media movement against a person – especially those who benefit from white privilege – does little to hold them accountable in real life.
Look at Logan Paul, Tana Mongeau, Jeffree Star and beyond - all YouTuber’s who’ve been the subject of cancel campaigns numerous times and are still thriving in their online careers with lucrative brand deals and mainsteam media collaborations. All of them have been at the centre of controversies surrounding racism and offensive content previously.
But more than that, social media is one of very few tools marginalised people have to hold people accountable for their offensive actions. It’s not a white persons place to say it’s toxic when without social media campaigns, racist people would not have been exposed or held accountable in any form previously.
Ultimately, while some Black and Asian fans are choosing to forgive Marbles, others may not and for a white person to blame them for their favourite YouTuber quitting the platform is not okay. Marbles quitting might seem extreme to those who have never experienced racism, but for many this is the first example of someone really holding themselves accountable for their actions. It’s not a hastily posted apology with a promise to learn and do better, only to post another video the next week on an entirely different topic, only to continue thriving months later and make another offensive mistake a year on.
This is a real action that many are grateful to see with so many disingenuous or thoughtless apologies from YouTubers in the past. You can be sad that Marbles will no longer be creating content, but when it comes to forgiving her or asking her to return to YouTube, that’s for the people she harmed to decide.
Click through to find anti-racism charities you should be supporting...
Charities To Support - Grazia
Stephen Lawrence Charitable Trust
Stephen Lawrence Charitable Trust works with young people from disadvantaged backgrounds aged 13 to 30 to inspire and enable them to succeed in the career of their choice
Peace and Healing for Darnella Fund
Darnella Frazier, the brave young woman who filmed the murder of George Floyd, deserves peace and healing. In addition to the trauma of watching a black man be murdered by police, she has had to deal with trolls, bullies and ignorant people harassing her online. This fund is to support the healing and the restoration of hope for Darnella Frazier —whatever that means to her.
Justice for Jacob Blake Fund
Set up by Blake's mother, this fund will cover his medical expenses, mental and grief counseling for his family and to assist them in the days to come, as they continue to seek justice for Jacob. A portion of these proceeds will also be used to benefit his six children.
Milwaukee Freedom Fund
MFF was started by Black and Brown Milwaukee organizers to support residents' right to protest for justice. Donations help support their work helping protesters and community mutual aid and start a locally controlled and operated Milwaukee Bail Out Fund that is part of the National Bail Out Network. Through this work they will build on ongoing bail abolition efforts, support immigration efforts, work towards Black and Brown Liberation and support Black and Brown young people as they build a new world.
George Floyd Memorial Fund
This fund covers his funeral and burial expenses, mental and grief counseling for the family, lodging and travel for all court proceedings and to assist the family in the days to come as they continue to seek justice for George. A portion of these funds will also go to the Estate of George Floyd for the benefit and care of his children and their educational fund.
Minnesota Freedom Fund
The MFF is working with the US National Lawyers Guild and Legal Rights Center to help bails that are set for protestors.
Prison Reform Trust
Prison Reform Trust works to make the prison system in the UK just, humane and effective.
Joint Council For The Welfare Of Immigrants
The JCWI aims to create a world in which immigration law and policy are based on sound evidence, promote the rule of law and are underpinned by respect for human rights and human dignity
Access UK
Helps reduce BME youth unemployment, provide employment and training solutions for youth offenders and implement anti-gang initiatives in the community.
Charity So White
Tackles institutional racism in the charity sector.
Black Thrive
Black Thrive works to reduce the inequality and injustices experienced by Black people in mental health services.
The Ubele Initiative
Supports the African diaspora community.
Women In Prison
Supports women affected by the criminal justice system and campaigns to end the harm of prison to women, their families and our communities.
Race On The Agenda (ROTA)
Race On The Agenda (ROTA) is a social policy research organisation focusing on issues that impact BAME communities.
Show Racism The Red Card
Provides educational workshops, training sessions, multimedia packages, and a whole host of other resources, all with the purpose of tackling racism in society.
The Equality Trust
Works to improve the quality of life in the UK by reducing economic and social inequality.
Stop Hate UK
A service for victims of racial harassment aiming to end hate crimes in the UK.
Runnymede
Generates intelligence to challenge race inequality in Britain through research, network building, leading debate, and policy engagement.
National Bail Out
This US charity is a Black-led and Black-centered collective of abolitionist organizers, lawyers and activists building a community-based movement to support our folks and end systems of pretrial detention and ultimately mass incarceration.
Black Lives Matter
This US organisation (for which there is a UK movement here) fights to end state-sanctioned violence, liberate Black people, and end white supremacy forever.
BEAM
BEAM is a US training, movement building and grant making organization dedicated to the healing, wellness and liberation of Black and marginalized communities.
Ahmaud Arbery Memorial Fund
Ahmaud Arbery was chased and gunned down by Travis McMichael, son of retired Brunswick investigator Greg McMichael, under the father's and son's pretenses of witnessing a burglary in Satilla Shores of Glynn County. There is no evidence of the alleged burglary.
Belly Mujinga Memorial Fund
For the memorial of Belly Mujinga, the railway worker who was spat at before she died of Covid-19.