Sustainability has been a buzzword for a while now, as everyone becomes more conscious of the fact fast fashion - and wearing an outfit once for Instagram - is not good for the environment. But it's something Pussycat Doll Kimberly Wyatt{
'Once you kind of pull back a string of sustainability, you see the whole world in a different way,' Kimberly - who is working with George at ASDA, modelling their latest sustainable range - says. 'I learned so much about what happens with fast fashion and over farming, and what happens with workers who are working tirelessly. And when you know these things, you just have to have to make changes.'
The dancer - who has three children - understands how quickly kids can grow out of their clothes, and how expensive that can be, so she's a big fan ofhand-me-downs{
While Kimberly loves having three kids, it wasn't always the plan - she very openly brings up that she was sterilised after her third child. 'We were done after two,' she says. 'Three was such a surprise. And it's been an incredible roller coaster and a whole new sort of parenting having three kids. But I definitely clamped those tubes after number three. I was like this is definitely it!'
'I feel very good about that,' she adds. 'I spent most of my life saying I'd want to have as many kids as my husband wanted me to. And what I've now found out is that three is my maximum.' She also credits her husband, supermodel Max Rogers, with helping her to balance work and being a mum. (Kimberly has previously revealed that Max also had a vasectomy.)
It's not always plain sailing, though - trying to make her job and being a mum work. 'With three being so young, being able to juggle the third is intense and there's times where I have to take meetings and it means Senna [her youngest, one] has to come with me or I'm teaching Zoom dance lessons, and I will try to have a chat with my little girl about something so I can shoo her out of the room and continue,' she says. 'But I think it's about just owning motherhood rather than pretending to. What's that saying? You have to work as if you're not a mum, and be a mum as if you don't have work... I'm like nope, I'm going to own both of them and still keep my number one priority my kids, and my family, as I navigate my creative endeavors.'
Now the kids are back at school, Willow - her oldest daughter, who is five - is telling her friends at school about her mum being part of the iconic 00s group The PCD. 'It's part of their lives,' she says. 'I was so grateful that we did the reunion performance, and the kids were in the rehearsal space as these dances and costumes were put together. And in the end, everything comes together to be that performance where they watch mommy do her thing on stage. It really gave them some insight into what it takes to be a pop star! Willow is now constantly wanting to play When I Grow Up and Don't Cha on the school run. And she tells people that her mummy is a Pussycat Doll - it's really quite cute.'
Kimberly Wyatt models George at Asda’s sustainable collection available in store and online from Monday 7th June.
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