When I became a parent, I followed the usual trend of becoming obsessed with wake windows, milestones and weaning recipes, but I also developed another unexpected obsession: deal hunting. Given the amount of stuff babies need, plus the frequency with which they need it, I had to get savvy. I might have taken a break from scouring the web for discounts during my work days, but instead I found myself spending overnight feeds and contact naps comparing retailers, signing up for emails to snag that elusive discount code, and filtering through the online sale racks with a fine-tooth comb, all in the name of getting the very best price.
The MVP of baby stuff retailers? Amazon, of course. Being a Prime member has saved my bacon many times, whether it's to buy the next size up in bottle teats because baby is refusing the bottle, or yet another sleep sack to save me doing 50 loads of washing a day - both of which I needed ASAP, obviously. It should come as no surprise, then, to hear that Amazon Prime Day is one of my favourite shopping events of the year to bag a bargain, and luckily for me (and you), another has just arrived.
Yes, Prime Day is officially here, running from 8th July to 11th July. That's four days of savings - for Prime members only - on everything from cots and prams to nappies and wipes, so it's the ideal time to tick some things off your wishlist or stock up on the essentials.
In this modern age, parents have to stick together, so as your self-appointed sale fairy godmother, I'll be taking some of the mental load off your plate throughout Prime Day by hand-selecting the products that will make your life easier and are an excellent deal, too. And that's not all - I've also quizzed my parent besties to find out what items they're looking to snap up this year, the ones they would buy again in a heartbeat, and their tried-and-true go-tos they always recommend to other parents. It takes a village, after all.
I'll be updating this piece over the next four days with my most exciting finds, so keep scrolling to save.
The best Amazon baby deals, at a glance:
Best baby monitor deal: Momcozy Smart WiFi Baby Monitor, was £199.99, now £151.99
Best breast pump deal: Momcozy M5 Hands Free Breast Pump, was £179.99, now £143.99
Best bottle set deal: MAM Easy Start Anti-Colic Bottle Starter Set, was £84, now £47.40
Best bouncer deal: BabyBjörn Bouncer, was £184.90, now £128.69
Best baby carrier deal: Momcozy Baby Carrier, was £49.99, now £39.99
Best baby wipes deal: WaterWipes Plastic-Free Original Baby Wipes, was £39.99, now £26.99
LIVE: Best Amazon Prime Day Baby Deals 2025
Last updated: 8th July, 9:06pm - more to come tomorrow!
Baby monitor deals
24% off
AmazonThe Momcozy BM04 is a great bit of kit that has some unique features. I like that you can choose between WiFi or non-WiFi connections, which is great if you're nervous about connection safety but want to have the option. It also boasts advanced encryption for additional protection. Its 'Danger Zone Alert' will alert you if your baby leaves a certain zone, it has real-time motion alerts so you'll know if baby has covered their face or is on their tummy, and you can share video access with up to 20 family members
41% off
AmazonAmazon's number one best-selling baby monitor currently has a huge discount, so it's worth snapping up. Expect crystal-clear video and sound, simple set-up and decent battery life.
26% off
AmazonIf it's a non-WiFi camera you're after, the Babysense baby monitor is well-reviewed for its crystal clear video, ease of set up and value for money. If you have multiple young children, you can use the split screen feature to view several cameras at once (up to four), and features such as white noise and lullaby options are a nice touch for this price point.
Breast pump deals
20% off
AmazonA comfortable, hands-free breast pump, the Momcozy M5 is easy to use, quiet and well-designed. A mum friend of mine took this to a wedding we both attended, and she swears by it!
40% off
AmazonAs far as manual pumps go, you can't go wrong with Medela, and it's been recommended to me by a number of breastfeeding parents. Super simple to use and clean, it's praised for its suction, portability and comfort.
39% off
AmazonCurrently at its lowest price in 30 days, the Lansinoh 2-in-1 breast pump can be used as a single or double pump and can be used at home or on the go. With hospital-grade suction, it's simple to use, easy to take apart for cleaning and relatively quiet. You can pump directly into Lansinoh's breastmilk storage bags and bottles, which is handy.
Feeding essentials
44% off
AmazonWhen deciding on bottles for my son, EVERY parent I asked recommended MAM, and this set served us well. You can never have too many bottles!
33% off
AmazonThis huge kit comes with everything you need to start your bottle feeding journey, including two types of bottle, an electric steam steriliser, dummies, a bottle warmer, a bottle bag, a bottle brush and more. This would make a great gift for a parent who's decided on Tommee Tippee bottles for their little one.
29% off
AmazonThe Perfect Prep Machine is another one of those buzzy products that so many parents swear by, saving time and hassle when preparing formula. No more waiting for boiled water to cool - this will have bottles ready in two minutes, which is a lifesaver during the night feeds.
33% off
AmazonIf you're planning on breastfeeding while back at work, are exclusively pumping, pumping overnight while baby feeds on the other side, or need to keep your milk cool for any other reason, this will be a game-changer for you. It has a large capacity, is easy to carry and can keep milk cool for up to 24 hours.
37% off
AmazonOne of my besties recommended this steriliser to me. She loves it for how much space it has, making sterilising large quantities of baby equipment a breeze, and in virtually no time at all. It looks great on the countertop, too.
41% off
AmazonAnother extremely popular product, the Nuby RapidCool allows you to have baby's bottle ready in two minutes, and it meets the NHS guidelines for safe bottle preparation. It's compact, ideal for feeding on the go (fits in a nappy bag!), and easy to clean.
16% off
AmazonWhen it's time for weaning, this clever high chair lets you switch from high chair to booster seat to toddler high chair, allowing it to grow with your little ones. Suitable for babies and toddlers aged 6-36 months.
Baby essentials
33% off
AmazonCan baby wipes be cult-followed? If they are, WaterWipes definitely takes the top spot. A must-have for those early days, these have just the right level of moisture to make sure you can clean your little one up nicely, and are gentle on skin. Worth buying in bulk as you will go through so many.
40% off
AmazonWe switched from Water Wipes to Pampers Harmonie Aqua, mostly because of the leak-proof packet design - so easy to just get one wipe out and they never dry out! Plus, we didn't need our wipes to be quite so wet once our little one was slightly older. They're the perfect thickness and softness, and they keep the skin moisturised and clean. This is an excellent price for so many wipes, and I will be adding it to my basket immediately!
30% off
AmazonI said I'd never suck snot out of my babies nose but sure enough, he was 12 weeks old when he caught his first cold and there I was, using this genius product to help him breathe better at night. I still use it now (he's 11 months), and so many parents have recommended it to me, also.
Travel products
20% off
AmazonIf you plan to babywear, my advice is not to spend a small fortune on a carrier at first, just in case your baby doesn't like it. This Momcozy carrier is lightweight, supportive, looks great AND is a great price.
45% off
Lightweight, easy to install and comfortable for newborns, the Maxi-Cosi Cabriofix i-Size has everything you want in a first car seat. Built according to the highest EU safety standards, it has a sun canopy, newborn inlay, removable washable cover, and can be used with most Maxi-Cosi pushchairs.
31% off
AmazonSuitable from three months up to four years, the Pearl 360 meets the highest EU safety standards, features one-handed 360 rotation, ClimaFlow to keep your baby cool, and an easy-in harness for minimal hassle when it comes to car journeys. You can also change their position, which is a great feature.
Nursery products
30% off
AmazonHaving a lightweight bouncer you can carry around the house is a must - ideal for when you need a shower or are cooking dinner and need both arms! The BabyBjörn Bouncer comes highly recommended by parents, with an average rating of 4.7 stars and nearly 2000 reviews.
30% off
AmazonThese Tommee Tippee nappy bins are a bit like Marmite - some parents swear by them and others wouldn't buy them again. If you're firmly in the 'I want this' camp, one thing is for sure - you should absolutely never pay full price for it, as it's regularly on sale, along with the refills (below).
42% off
AmazonIf you invested in the Twist&Click nappy bin, you'll know that snapping up the refills when they're on offer is a must.
When is Amazon Prime Day 2025?
Amazon Prime Day 2025 is happening right now, from Tuesday, 8th July to Friday, 11th July. The sale will run for four days, whereas in previous years it's lasted for two days, meaning you've got more time to shop the best baby deals.
Do baby items go on sale for Prime Day?
Absolutely. I've been covering Prime Day sales since 2019, and have always found that the baby products category is one of the biggest and most exciting categories to shop and save. The range of products is particularly impressive, with more expensive items like baby monitors, car seats, strollers and cots on offer. We should also find deals on essentials such as nappies and wipes, along with larger toys, gift sets and bath toys, if you're looking for gifting options.
What deals can you expect from Amazon Prime Day 2025?
Many of the biggest baby brands take part in Amazon Prime Day, so you should expect to see discounts on Tommee Tippee, Graco, Tutti Bambini, Silver Cross, Philips, MAM, Nuby, Pampers, Water Wipes and many more. I also predict there will be savings across toys and entertainment, with everything from Yoto players and Tonieboxes to Fisher-Price play gyms and playmats.
Is Prime Day actually cheaper?
The truthful answer is that it depends on what you're shopping for and how soon you need it. Generally, Prime Day offers shoppers a great discount on a lot of products and means you don't have to wait until November to save. Prices do fluctuate over the year and with other sales events (Spring Sale, Black Friday etc), there is a chance that it won't be the cheapest the item will ever be, but there's also no guarantee it will be cheaper on Black Friday, either, due to variables like stock levels, the newness of the model, etc.
If you have your heart set on something large and expensive, it's worth adding it to your basket a few months in advance to see how the price changes over a longer period of time, or utilise a price history checker so you can be sure.
How to make the most of Amazon Prime Day baby deals
Make a wishlist
It can be easy to get distracted by all the shiny deals, which can mean you miss out on the things you actually came for. Add the products you know you'd like to buy to your basket ahead of time means you can keep an eye on the price, and not end up overspending.
Utilise Amazon's Baby Wishlist
One extra benefit of buying baby products on Prime Day, if you're currently expecting or have a newborn, is that you can use Amazon's Baby Wishlist to get an extra 15% discount on eligible items. I used this a lot while pregnant and during my little one's first few months and it's a great added bonus. You need to be signed up for 14 days before the discount becomes active, so make sure to do that in advance.
Filtering is your friend
Amazon is a bit of a minefield with a sea of products to wade through. You can use the site's categories to find exactly what you need, as well as filtering for only top-reviewed products or brands to ensure you end up with what you actually want. Or... just bookmark this page for later and know that the hard work is all taken care of.
Have a budget and stick to it
Set a limit that allows you to splurge wisely. If you need a little wiggle room for a 'treat yourself' moment, I won't judge (this is actually my personal formula for sale shopping), but you don't want to do yourself (or your bank balance) a disservice.
Jade Moscrop is the commercial content editor for Grazia, specialising in lifestyle topics. When she isn't writing about beauty products, gym leggings and chic homeware items, she can usually be found on a hot girl walk, buying houseplants or listening to female-fronted rock bands. She recently became a parent for the first time to a very cool little dude.