The Women’s World Cup Is Already Making History This Year

Remember last Summer when a nation more divided than ever came together in celebration of football because – surprisingly – the England men’s team actually had a chance of winning the 2018 Men’s World Cup? Well, this year we have that opportunity yet again with the FIFA Women’s World Cup beginning on the 7th of June. It promises to be a season of record-breaking highs for female football, and actually, it’s already is making history.

This year, for the first time ever, the England Women’s senior team will have their very own kit. Usually, they wear the same design as the senior men’s team, but the current champions of the She Believes Cup will head into the World Cup sporting a unique FIFA women's kit made ‘specifically to support female footballers to perform at the highest level’.

They join 13 other national teams sporting new designs created by Nike, who recently announced a landmark three-year partnership with UEFA Women’s Football in an effort to grow the profile, popularity and participation of women’s football. According to the brand, the uniforms were based on detailed input on fit from professional footballers, followed by 4D scanning and motion capture used in the Nike Sport Research Lab to create the most supportive kit possible.

Part of their focus on designing sportswear that fits women’s bodies more precisely, Nike’s Spring/Summer 2019 high-performance bra collection used similar engineering techniques to design the 57 styles (up to size 44G) that will cater to a more diverse range of body types.

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For theEnglandkit, the brand also chose a fresh take on the traditional white uniform. With dark red cuffs accent the white, with socks including a hand-drawn print inspired by different counties and regions in England. The common poppy, primrose, rosebay willowherb, wood anemone, spring gentian, Nottingham catchfly and traditional rose intermingle with the hop to form a floral pattern. The Lionessess away kit is uniquely darker in shade than the men’s, a dark red crush colour, incorporating the St. George cross on the shirt and a tonal crest.

The 2019 England Women’s Collection will be available to purchase in May and includes an anthem jacket, training apparel and an off-pitch collection. According to Nike, each kit was constructed from at least 12 recycled plastic bottles, continuing their commitment to being the world’s most sustainable sports brand. Endeavoring to become more sustainable and increase the profile of women’s football? These are the brand commitments we can get on board with.

And with such a successful team sporting the kit, the history-making new design promises to be the first of many records broken by women’s football this year.