Last night Instagram launched yet another feature, IGTV – a new space for vertical long-form video.
The platform is already being populated by influencers, and it allows anyone to upload videos that are between 15 seconds and 10 minutes long. But verified accounts can post videos which are up to 60 minutes.
This is a huge launch for Instagram, who are treating IGTV as a completely separate platform to the Instagram feed and Instagram stories, and have already got names such as Kim Kardashian, Selena Gomez and Victoria Beckham posting on the platform.
Let’s find out some more about this new platform, and how it will change how we use Instagram – shall we?
What is IGTV?
IGTV is a space within the Instagram app where you can upload longer (between 15 seconds and 10 minutes if you’re not verified, up to an hour if you are) videos, and watch videos from accounts you follow.
Instead of channels like terrestrial TV (remember that?) the accounts you follow dictate what content you see, and you can switch between the ‘following’ and ‘popular’ tabs to see what other people are watching too.
How do you use IGTV?
Open the Instagram app and go to your feed (by pressing the home button that looks like a teeny house) then in the top right hand corner, next to the paper plane icon which takes you to your DMs, there’s an icon that looks like an old-school TV – tap that and you’re in. If you can’t see that button, try updating your app.
How do you upload a video to IGTV?
First, create a channel by tapping the settings icon while in IGTV (follow the steps above to get to IGTV). Then tap ‘create channel’, tap next through the IGTV description slides, and then you’re all set up.
To upload a video, while on IGTV tap your profile picture on the right-hand side, then hit the plus sign on the right, and it will open up your video library – it will only show you videos between 15 seconds and 10 minutes.
Select a video from there and you can add a title and description, and change the cover image that shows as a preview of the video, then hit post.
How is IGTV different?
There are two main differences between IGTV and other video platforms One is time allowance – from 1 to 60 minutes, and the second is the fact that all the videos are vertical – encouraging users to create video on their phones and upload it, you know, instantly.
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Who should I follow on IGTV?
You will automatically be following people on IGTV that you follow on Instagram, but some content creators worth watching who already have videos on their channels include Kim Kardashian, who has a video showing off her KKW Beauty Pop Up Shop and Victoria Beckham who stopped by at Instagram’s offices for a chat with Eva Chen.
How do I unfollow someone on IGTV?
Annoying you already huh? At the moment you can’t just unfollow someone on IGTV and not on Instagram – the two accounts are linked. But presumably, if you mute someone on Instagram, they will also be muted on IGTV.
How will IGTV change Instagram?
It’s no secret that not all content creators are happy with YouTube, many of them have complained about not being able to make as much money as they used to on the platform, and their videos not getting the views they once did. So it could be the case that they start moving over to IGTV, where they don’t get paid for views, but they could partner with brands to create longer videos – for example hauls and makeup tutorials, and it’s probably only a matter of time before Instagram makes IGTV videos shoppable.
The introduction of IGTV also means we’ll all be watching more video than we used to, and it’s all in the same app, and influencers, brands and media titles will be linking to IGTV videos from their Instagram stories which millions of people swipe up on everyday anyway. Hold on to your horses, Instagram is about to get a lot busier.
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