Here’s How To Stop Unsolicited Weight Loss Content Infiltrating Your Instagram Feed

Targeted diet ads are EVERYWHERE right now.


by Marianna Manson |
Updated on

A week into 2023, and the New Year, New You diet content is relentless. For 2023 many companies have packaged their restrictive meal plans and unsustainable exercise routines differently, touting wellbeing 'resets' - essentially a month of punishment for the crime of enjoying yourself over Christmas.

Of course, if you're kicking off the new year with your own health and fitness goals, all power to you, but if you're finding your Insta feed filled with unwanted diet adverts, there is something you can do. You can limit the bombardment of targeted ads interrupting your Instagram scrolling with a lesser-known settings hack.

Simply open the in-app settings – which you’ll find on the top right-hand corner of your own profile, under the three horizontal lines – tap Ads, then Ad topics. In the search bar, type ‘body weight control’, and check ‘Show less ads about this topic’. Now your Instagram knows you don’t want to see these sort of ads while lying horizontal on the sofa using your boobs as a table for your takeaway.

Of course, that’s not to say that now isn’t as good a time as any to introduce some new habits to help kickstart your energy levels. We can all feel a bit sluggish in the face of the 'back to work' grind in January. A good play to start? Make sure you're getting enough sleep. An easy win: you might want to reboot your sleep pattern if it's been thrown off by festive fun and you are struggling to get back into the swing of things.

READ MORE: All Your Instagram Questions Answered - And The Hacks You Might Not Know

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