There’s much, much more to Amazon than buying last minute birthday presents (thank you, Prime delivery; thank you very much) and streaming old episodes of The Hills. While it may not be your natural go-to spot when it comes to buying beauty products, the online uber-store’s make-up, hair and skincare offerings are definitely deserving of a reappraisal.
From the under-the-radar French pharmacy favourites to super-charged Korean skincare, we’ve rounded up the beauty products that are totally worthy of a spot in your virtual shopping cart…
The Best Amazon Beauty Buys
Biafine Emulsion, £8.99
Biafine's Emulsion may not look like much, but the utilitarian packaging hides a multi-tasking lotion that French women – and in-the-know beauty editors – swear by. Originally formulated to treat serious burns, think of Biafine as a do-all, budget alternative to Elizabeth Arden's Eight Hour Cream. Use it either to soothe burns, irritation, treat blisters, or as a deeply moisturising night mask. It's no wonder that the reviews hail it as a 'miracle salve.' Amazon is your best option for getting hold of a tube,
Homeoplasmine Cream, £16.98
A backstage essential for make-up artists, Homeoplasmine is another covers-all-bases French lotion that's tough for us Brits to track down without hopping on a Eurostar. The formula is packed with skin soothing homeopathic ingredients that work just as well as a lip balm and a priming make-up base. Buy it in bulk – your future self will thank you…
The Face Shop Rice Water Bright Cleansing Light Oil, £15.50
Amazon is a bona fide treasure trove for fans of Korean beauty. If you're yet to experiment, The Face Shop – a skincare brand with a nature-meets-science ethos – is well worthy of investigation. The Rice Water cleansing oil, made from rice bran and free from heavy mineral oils, has been specially formulated for combination complexions, removing make-up in a sweep to leave skin feeling nourished.
Tony Moly Panda’s Dream So Cool Eye Stick, £9.99
Who could say no to this adorable packaging? Amazon has a strong selection of delightfully kitsch bits and pieces from cult Korean brand Tony Moly. Look out for the Banana Sleeping Pack (shaped like a banana, naturally) and the Strawberry Mushroom Scrub, which comes encased in a Mario Kart-esque toad stool. This cooling eye serum is a firm favourite of ours. Swipe under and around the eyes to nix any dehydration lines that come out to play in the afternoon – the formula is light enough that it won't upset your make-up.
Mizon All In One Snail Repair Cream, £27.98
With 92% snail mucus extract, this cream is not for the faint hearted. While there's no getting around the fact that yes, you are essentially slathering your face in snail slime, MIZON's benefits are manifold. The humble garden snail produces mucus to heal cuts from slithering over rough terrain; in skincare terms, this aids in increasing cell regeneration, helping fade marks and even out the complexion. It also adds a serious dose of moisture to dehydrated complexions.
Lucas Papaw Ointment, £6.25
Over 100 years ago, Dr T. P. Lucas discovered the healing and anti-septic properties of the pawpaw tree (that's a papaya to you and me). Since then, this unassuming ointment – which still takes fermented papaya as its active ingredient - has become a hero product in its native Australia and beyond. Used as a salve for everything from mosquito bites to blemishes, dry skin and sunburn. While plenty of imitation balms have launched off the back of Pawpaw's success, we'd recommend sticking with the original.
Embryolisse Concentrated Milk Cream, £7.99
This mild moisturiser has been hailed a hero product by makeup artists and models alike. While it's suitable for all skin types, it's ideal for those of us with sensitive skin. The light, milky formula will help to protect your complexion from environmental aggressors.
Banila Co. Clean It Zero Sherbet Cleanser, £29
'Korea's number one cleansing cream' promises a zero residue cleanse - something all time-starved beauty addicts can definitely get on board with. Melting instantly onto the skin, the fuss-free balm formula uses papaya extract to get rid of any traces of make-up and grime, without leaving skin feeling oily or tight. Cast an eye over the Amazon reviews and you'll quickly be won over: customers praise its 'silky texture,' 'lovely scent' and its ability to 'get rid of the toughest waterproof make-up.' Sold!
TreeActiv Skin Brightening Serum, £22.24
Targeting pigmentation and spot scars can be tricky, but this skin brightening serum makes it easy with lemon peel and licorice extract.
Mario Badescu Aloe and Cucumber Facial Spray, £
While Mario Badescu's entire skincare collection has earned cult status, it is this refreshing facial mist that we're obsessed with. The soothing blend of aloe vera, cucumber and green tea leaves skin hydrated, radiant and refreshed.
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