Victoria Beckham has teamed up with beauty giant Estée Lauder to create a limited edition make-up collection – and she’s finally given us a sneak preview of what we can expect from the line, which launches on September 13th.
Inspired by her favourite cities of London, LA, New York and Paris, the 14-piece collection boasts appropriately posh packaging, sleekly encased in black and gold.
There’s a bold eyeshadow palette, single metallic shadows and a matte bronzer, as well as a covetable illuminator, Eye Ink liner in a gel-cream formula, a mascara and two shades of lipstick: the punchy orange-red Chilean Sunset and a signature VB peachy nude. The product names double up as a subtle nod to Victoria’s pop career: Blond Cumin, Metal Saffron, Black Nutmeg are all – you guessed it – SPICES.
Such is the power of Brand Beckham that the singer-turned-designer even managed to convince Estée HQ to resurrect the discontinued Illuminating Powder in Modern Mercury.
The top line? You’re going to want it all.
In a new tutorial video for US Vogue, Beckham is shown demonstrating how to achieve her signature smokey eye with products from the new range. Watch and learn…
In April, Victoria took to Instagram to share the news with her followers, posting a short teaser video, featuring a black and white portrait of the designer, bearing the brand name Victoria Beckham Estée Lauder.
'I am thrilled to be launching this limited edition make-up collection with Estée Lauder,' she said. 'The whole process has been both inspiring and eye-opening - from going back and revisiting the Estée Lauder archives through to working on the product with the Estée team, this feels like the perfect make-up partnership for me and my brand. I had long admired Estée Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this make-up range and play a small part in her vision for women.'
Victoria took to Instagram to share the news with her followers, posting a short teaser video, featuring a black and white portrait of the designer, bearing the brand name Victoria Beckham Estée Lauder.
Jane Hertzmark Hudis, group president of the Estée Lauder Companies, said 'Victoria is an entreprenuer in the true spirit of our founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful [...] We are delighted to welcome her into our brand.'
Victoria has previously spoken about her desire to expand her brand into the beauty sphere, and released a limited edition collaboration with Nails Inc in 2014. The collaboration will be available to buy online from victoriabeckham.com and esteelauder.com, as well as from Victoria Beckham stores worldwide and other selected retailers.
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