With beauty trends changing faster than we can download the latest tutorials, it's a struggle to determine the difference between sandbagging, non-touring and colour correcting (to name a few).
But with beauty brands and bloggers reaching cult status on Instagram, there’s no better time to seek inspo from those in the know. So we’ve rounded up the most influential accounts to help beautify your feed.
Frank Body @frank_bod
Renowned for their Aussie home-grown coffee scrubs, Frank Body has had insta-famous bloggers taking to the bath to flaunt their freshly invigorated skin online. From peppermint to coconut, the deliciously smelling scrubs are designed to combat cellulite and acne prone skin. Don’t forget to snap a shot mid-bath and hashtag #thefrankeffect.
Huda Beauty @hudabeauty
Desperate to perfect strobing before another contour-esque trend hits the insta-scene? Look no further than Huda Kattan for easy to follow makeup tutorials and essential lippy inspo over at Huda Beauty.
Anastacia Beverly Hills @anastaciabeverlyhills
Kim Kardashian has left a generation of beauty buffs praying to achieve a contour worthy of being carved by Gods- the saviours being Anastacia Beverly Hills. The rulers of the beauty world have gained a mass following for their on fleek brows and infamous contour kits. If you’re not already following, why not?
Beauty Blender @beautyblender
It is without doubt the most talked about staple in our makeup bag. From colour correcting to contouring, there isn’t anything this bad boy can’t handle. With our obsession for the Beauty Blender under no signs of slowing down, give their insta a follow for the latest releases and inspo on how to blend it best.
Pat McGrath @patmcgrathreal
International makeup artist to the stars, Pat McGrath, has worked within the beauty industry for over twenty years and we can’t think of anyone more influential to follow for beauty inspo. From behind the scenes pics at catwalk shows to her own beauty line, there’s an abundance of visuals to get you inspired to try new looks.
Spectrum Collections @spectrumcollections
For Instagram-worthy marble and rose gold brushes look no further than Spectrum Collection. Renowned for being vegan and cruelty free, these aesthetically pleasing make-up additions are just the start of what they do, (they’re the masterminds behind the Glam Clam).
Mario Dedivanovic @makeupbymario
He’s Kim Kardashian’s go-to man whether she’s getting married, posting nudes or hitting Cuba. Mario is the real face behind the Kardashian empire. Having launched his own makeup masterclasses and conquered the world of contour, who better to follow for A-List beauty inspo?
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