It’s very rare that a beauty product sells out within hours, however when it does, we’re the first to climb on the bandwagon. What is the product, where can we get it and why is it such a wonder buy?
In this case, the founder of this sell-out range is Huda Kattan, creator of Huda Beauty. Heard the name? We expect so. Based in Dubai, Huda is a Hollywood-trained make-up artist, social media star, mother, and all-round glam girl, who has been making a name for herself in the beauty industry since starting one of the first ever beauty blogs, back in 2010.
Fast-forward to 2020, and her products are now launching in UK Boots stores. The entire Huda Beauty collection will be available online at Boots from 28 January, and in selected Boots stores from April.
So where did it all start? After years of her make-up tutorials, which practically broke the internet (she’s had over 83 million views on her YouTube channel), she decided to launch her very own make-up range in 2013. Our opinion? Impressed would be an understatement. But don’t just take it from us - the Kardashians, J Lo, Chrissy Teigen and Eva Longoria are all reportedly fans of her False Eyelashes, from £12.50, and website Cult Beauty, couldn’t restock her sell-out Lip Contour, £16, quick enough due to such high demand. Their co-founder Alexia Inge told us, 'Huda’s unbelievable lip liners sold out in just two hours, crashing the whole site.' But fear not, we’ve been on the case and they’ve happily restocked enough to not sell-out anytime soon. Phew!
What’s so great about these liners then? They come in nine shades (our personal favourite is Trendsetter – a universally flattering 90’s nude), make light work of creating a fuller looking lip, and can be used in a whole multitude of ways from liner to lipstick. They glide on smoothly, feel like velvet, finish matte and pack a serious punch of highly-pigmented colour.
Want to know more? Huda spoke exclusively to Grazia in 2016 about the product that is constantly trending…
What made you want to create the Lip Contour pencils?
I always felt that lip liners were going to make a comeback! I had been over-lining my lips for years, so I understood the impact it could make. I love how much balance you can bring to your face by shaping, over or under drawing your lips. Getting the right formula and colours took over a year to develop, but it was well worth it!
The reaction in the UK alone has been outstanding, did you predict this riot?
I was so shocked and overwhelmed at how well people reacted to them. I was in South Korea and I had my team head to Sephora Dubai Mall (the number one Sephora in the world), and I was literally in tears watching people flood our Huda Beauty booth trying to buy our lip liners. Unfortunately, we were not prepared and went out of stock for a while, but I guess that’s a good thing.
What makes these different to other lip liners you’ve tried?
These lip liners really have such an incredible formula, that's what actually took so long. Each one is so creamy, pigmented, and actually lasts FOREVER, they literally do not budge, even when you bite into a burger! My top tip is to not over apply, otherwise it can’t start to feel waxy and heavy on the lips.
READ MORE: Cult Beauty Products That Live Up To The Hype
Cult Beauty Products
1 of 17It Cosmetics Your Skin But Better CC + Cream Home and Away Kit, £22.40 (was £32)
A foundation has to be great, not just good, to be considered switching for. And this is exactly that - it provides full coverage whilst brightening and hydrating skin - leaving a dewy glow that stays put for hours.
2 of 17Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk, £25
What started out as a best-selling lip liner soon turned into a much-loved lipstick due to popular demand. It's a soft, nude-pink that lends lips a natural, creamy finish.
3 of 17Nars Blush in Orgasm, £25
Two Orgasm blushers sell every minute which is pretty impressive. Swirl the prettifying rosy blush atop cheeks to understand why.
4 of 17Beautyblender Pro, £17
When this elliptical shape sponge hit the market it literally changed the face of the industry. Reusable and easy to clean, it waves goodbye to the streaky lines of traditional brushes.
5 of 17Augustinus Bader The Cream, £205
Yes, it's expensive. But this luxurious, souped-up cream is loved by every beauty editor and A-lister alike for it's more or less instant results. Skin looks plumper and firmer after use.
6 of 17Sachajuan Anti Pollution Conditioner, £18 (was £24)
Cult Stockholm hair brand, Sachajuan provide salon-quality results with hard-working formulas. Give this anti-pollution conditioner a whirl for smooth strands that are protected from the elements.
7 of 17Huda Beaty, #FauxFilter Foundation, £23.10 (was £33)
This full-coverage matte foundation comes in a myriad of shades and tones, there's one for every complexion on the spectrum. It feels light, even when you build up the coverage.
8 of 17Summer Fridays Jet Lag Mask, £42
The perfect antidote to stressed-out, jet-lagged skin. This hydrating mask formulated with vitamins, ceramides and antioxidants counts Kim K and Jessica Alba as big fans.
9 of 17Olaplex No 3 Hair Perfector, £26
This pre-wash treatment works to repair damaged and broken bonds with its patented formula. Trust us, it's a total mane-changer.
10 of 17Weleda Skin Food, £13.50
A nourishing rich cream, made with plant extracts and essential oils, that's ideal for combatting dry skin on the face and body. Victoria Beckham swears by it to prolong her summer tan!
11 of 17The Ordinary Hyaluronic Acid 2% + B5, £5.90
For less than the price of lunch at Pret, this runway success story will deliver moisture to your skin at a depth of hydration you may not even know you needed.
12 of 17Virtue Texturizing Spray, £12.75 (was £17)
A favourite with hairdressers and influencers alike for a very legitimate reason: it works.
13 of 17Bioderma Sensibio H2O Micelle Solution, £15.80
Credited with kickstarting the micellar water trend, Bioderma's make-up remover is gentle but efficient. No more waking up with leftovers from last night's crusty eyeliner.
14 of 17MAC Retro Matte Lipstick in Ruby Woo, £17.50
We are yet to meet someone who doesn't get on like a house-on-fire with this nourishing matte lipstick.
15 of 17White Lotus A Grade Rose Quartz Facial Roller, £34.40 (was £42.99)
Give your skin a workout with a jade roller to see puffiness decrease and your natural glow increase. Plus it feels like heaven on a hangover.
16 of 17Anastasia Beverly Hills, Dipbrow Pomade, £19
The founder is known as the 'Queen of Brows' and once you use this high-pigmented buildable smudge-proof product you'll know why.
17 of 17Philip Kingsley Elasticizer, £19
The world's first pre-shampoo conditioning treatment was designed by Philip Kingsley for Audrey Hepburn to add bounce and shine to her famous locks. Fast forward several years and you've got a cult classic that is loved the world over for its amazing, nourishing results.