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The One Pair Of Jeans Influencers Can’t Stop Buying This Autumn

© Instagram

We can see why...

The moment we saw Isa Arfen’s tartan-trimmed jeans we knew we’d hit the jackpot. And, then we saw them again, and again, and again. With so many influencers repping them, it’s as if they’ve gone viral.

Serafina Sama, the Italian-born, London-based designer behind Isa Arfen, specializes in the eccentric. Often her pieces are rendered out of a mash-up of materials - cotton poplin meets taffeta, denim dances with flannel - so naturally, they deliver a high-impact. Hence, they photograph well. And, hence, they have a strong celebrity following - Rihanna, Emma Watson, Alexa Chung, Margo Robbie and Sienna Miller.

Naturally, Instagram is a safe space for the Isa Arfen brand where the optics are skewed towards the visually appealing and arresting. Key opinion leaders, like Monikh Dale (better known by her 74.4K followers as @Monikh), Lucy Williams (@lucywilliams02 to her 378K fans) and Laura Jackson (@iamlaurajackson to her 80.4K Insta audience) have all found their own distinct ways to make the trews their own.

With the tartan trend already name-checked as a hot topic for next spring, these jeans are an ideal way to dip your toe into plaid’s potential. Though history may teach us tartan is intrinsically linked to Scotland, it popped up around the world during the spring summer 19 collections at Burberry, A.W.A.K.E, Gucci, Marques’Almeida and Sacai.

For Serafina tartan became 'a protagonist' of her collection almost by accident. She admitted, 'I am always full of doubts when I design so I had no feeling that they would be a hit. I was actually afraid I would see a picture of them on the Diet Prada feed next to an image of Bay City Rollers! ' In the end, it's as she says it's a way to, 'tap into the eccentric tartan trend without overdosing on it.'

As part of Isa Arfen’s debut denim collection, these high-waisted design with its black crushed-ribbon belt and contrast turn-ups only further proves just how much of a name-to-watch Serafina Sama is.