With the news unfolding from Ukraine, you, like us, will probably have come across many calls to action, whether it'sdonating to charities or lending your support to businesses.
Sleeper, the nightwear brand which has become a global business since it was founded in 2014, called on its followers to 'see Ukraine': 'Now we are at home with our families and loved ones, but today, we really need you to see us. See Ukraine. Because Ukraine needs your support, your love. In the name of peace. Glory to Ukraine!'
Ksenia Schnaider, meanwhile, posted about 'the unsafe and catastrophic situation for our country', asking its followers to 'contribute to raising public awareness of a critical situation.'
Other fashion brands are also showing support for their peers in Ukraine. Balenciaga's Demna left notes on each guests' chair at his show at Paris Fashion Week - which detailed his own trauma at being a 'forever refugee' and his reasons for deciding to go ahead, 'I realised that cancelling this show would mean giving in, surrendering to the evil that has already hurt me so much for almost 30 years,' - and is encouraging followers to donate to the World Food Programme.
Nanushka, based in Hungary, is partnering with the Hungarian Charitable Service of the Order of Malta, who are providing accommodation, food, clothing and transport (to and in Budapest) for those seeking shelter as they leave Ukraine. 'Nanushka is also pausing its business arrangements with Russia,' the post continued, 'This is an essential action for us during the current situation.' YNAP has also suspended its shipping to Russia, while Ganni, based in Denmark, commented: 'As a company we are aligning with international sanctions and are freezing all trade with Russia.'
While fashion may seem like a frivolous distraction in the face of such a terrifying situation for the people of Ukraine, there are brands we could all support to show our solidarity.
SHOP: 9 Ukrainian Fashion Designers To Support Now
1 of 26TTSWTRS
Founded by Anna Osmekhina - a former costume designer, fashion editor and stylist - TTSWTRS has been worn by Nicki Minaj, Kourtney Kardashian and Irina Shayk - and has a factory and printing workshop based in Kyiv.
2 of 26TTSWTRS, Black Leggings 'Details', £268
3 of 26Yuliya Magdych
From February 28, Yuliya Magdych, who was born in Lviv, has been directing all the proceeds from sales, 'to the fundraising account of the Ukrainian army'.
4 of 26Yuliya Magdych, Embroidered Sleeves Cotton Caftan Maxi, £436
5 of 26BOBKOVA
BOBKOVA, founded by Kristina Bobkova, offers its own idea of casual clothes; one that strives to be relevant regardless of time and situation.
6 of 26BOBKOVA, Blue Jacket, £404
7 of 26DRESSX
DRESSX, the pioneering app that allows users to wear the latest fashion via AR - a more inclusive and sustainable way to consume trends on social media - was founded by Daria Shapovalova, a Forbes 30 Under 30, and Natalia Modenova. DRESSX has created a special collection, with all sales going towards supporting the people of Ukraine (via charitable organisations and the Ministry of Defence of Ukraine).
8 of 26DRESSX, Fashion For Peace Sweatshirt, £76.50
9 of 26Anna October
Anna October was founded 12 years ago in Odessa - and prides itself on being a brand that uses deadstock materials and traditional techniques that are local to the area.
10 of 26Anna October, Dora Layered-Effect Satin Midi Dress, £462
11 of 26Sleeper
The fashion set's favourite pyjamas (fans include Kourtney Kardashian, Lena Dunham and Aurora James) come from Sleeper; the nightwear label that was founded by two former editors, Kate Zubarieva and Asya Varetsa.
12 of 26Sleeper, Party Feather-Trimmed Crepe-De-Chine Pajama Set, £265
13 of 26Vita Kin
The Ukrainian vyshyvanka, the country's traditional embroidery often seen on white blouses, was the inspiration behind Vita Kin, a brand who makes all of its artisanal garments in its workshop in Kyiv.
14 of 26Vita Kin, Regina Embroidered-Linen Midi Dress, £1,741
15 of 26Ruslan Baginskiy
Founded in Lviv, and now based in Kyiv, Ruslan Baginskiy is the millinery brand that counts Bella Hadid, Pamela Anderson, Janelle Monáe and Alicia Keys in its fan club. Inspired by art, Ukrainian national costumes, archival family photos and vintage fashion shoots, his work is the definition of head-turning.
16 of 26Ruslan Baginskiy, Safety-Pin Felt Hat, £285
17 of 26IENKI IENKI
Founded by Dima Ievenko, Kyiv-based IENKI IENKI is the outerwear brand that is as playful as it is practical, with fans including Emily Ratajkowski, Hailey Bieber and Irina Shayk.
18 of 26IENKI IENKI, Shearling Queen Black, £1,092
19 of 26Ksenia Schnaider
Ksenia Schnaider is famous for its directional denim - have you seen its Wader Jeans? - and its inventive use of sustainable materials. Founded by married couple - Ksenia Schnaider and Anton Schnaider - all of its garments are produced in Ukraine.
20 of 26Ksenia Schnaider, Slim Cowboy Jeans, £314
21 of 26Paskal
You might not have heard of Paskal, but you won't want to miss its dresses, the definition of big energy (some consist of hundreds of laser-cut pieces that are carefully put together over three days at its workshop in Odessa).
22 of 26Paskal, Asymmetric Dress With Ruffles, £424
23 of 26ELENAREVA
ELENAREVA's spaghetti-strapped silk dresses and bustiers have an artistic bent (the label is renowned for its collocations with young creatives and its support of the art scene in Ukraine).
24 of 26ELENAREVA, Midi Dress, £477
25 of 26DZHUS
Founded by Irina Dzhus, DZHUS is famous for its avant-garde take on utilitarian clothing made entirely from cruelty-free materials.
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