Stella McCartney is a master of sartorial statements and her latest slogan tee, spotted all over PFW, is living proof. The tee, featuring the unapologetic phrase 'About Fucking Time' is the kind of piece that makes you stop and take note - but it means more than simply meets the eye.
This isn't Stella McCartney's first time making a statement with the slogan tee, either. Back in 1999, the then fresh-faced designer wore a white tank with the same wording to her father Paul McCartney's induction into The Rock and Roll Hall of Fame, receiving, as you'd expect, ample tabloid attention.
Now, the statement tee is making its rounds in Paris Fashion Week after being spotted on the likes Paris Jackson, Barbara Palvin and actress India Amarteifio, styled with everything from an oversized blazer to a double denim ensemble. The versatility of the t-shirt lies in its ability to be both playful and powerful - perhaps the reason behind its culty status.
McCartney's t-shirt entering the fashion cycle proves that it's not just a tee, but a conversation starter and a piece of history. Since being spotted out and about, the tee brought with it a new social media trend and TikTok filter, with celebrities filming themselves with 'About Fucking Time' filters and using it to promote social discourse on important topics, such as 'it's about time we get more female athletes in fashion' and 'it's about time we stop judging each other.'
Over two decades later, McCartney is showing once again that her signature mix of social commentary and style remains as relevant as ever, delivered - as always - with a laidback cool edge.
Shop: The Stella McCartney tee spotted at PFW
Stella McCartneywww.stellamccartney.com
Spun from a soft organic cotton jersey, the famous tee is designed with a classic tank outline with a bold message emblazoned on the front. Simply pair the tank with a longline black coat, chunky boots and denim jeans to make it more AW appropriate.
Stella McCartneywww.stellamccartney.com
The popular tank top also comes in a boxy t-shirt style. Crafted again from organic cotton jersey, this shirt is shaped to a classic crewneck and features the same slogan.
Slogan t-shirt alternatives
Etsywww.etsy.com
The Stella McCartney tank top will set you back - but if you want the look for less this one from Etsy is a great alternative. It comes in a variety of colours; red, blue, grey and white and sizes up to a 2XL.
Etsywww.etsy.com
Another great alternative to the iconic Stella McCartney t-shirt is this one, which is designed on a unisex baby tee that's great for a cropped and skin-tight fit. Much like the tank, it's also available in other colours, including orange, pink and lime.
Gemma Lavers is a Fashion Commerce Writer at Grazia. Gemma specialises in all things clothing and enjoys outfit planning (especially for holidays), scrolling social media for the next trend and shopping (probably for a new coat).