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7 Scandi Brands To Try When You've Bought Everything In Ganni

© FWSS

Scandi style had long been synonymous with clean lines, a muted colour palette and fuss-free, almost androgynous separates – until Danish label Ganni started to appear on our Instagram feeds, slowly but surely challenging almost everything we’d previously associated with this particular aesthetic. Now one of the biggest draws on the Copenhagen Fashion Week schedule (alongside the likes of Astrid Anderson and By Malene Birger), the brand has won over fans in their droves – us included – with bold prints, eccentric shapes and covetable knitwear. Whereas once we’d look to the four major fashion capitals for street style inspiration, these days we’re just as inspired by shots from Copenhagen, Stockholm and even Oslo, thanks to Ganni and a clutch of similar Scandi brands that are as colourful, wearable and downright fun.

This new guard of Nordic brands offers much more than just minimalism, though some of them do that pretty well, too - whether it’s the intricate prints of fashion editor turned designer Stine Goya (another Copenhagen export), Parisian-inflected eveningwear from the award-winning Veronica B. Vallenes or classic separates by Toteme. And while our Ganni obsession is unlikely to wane any time soon, as their recent A/W’18 catwalk offering confirmed, there’s surely no harm in adding the below brands to your bookmarked tabs…