This Is The Most Stylish TV On The Market – And It Really Is Worth The Hype

When I first saw Samsung’s The Frame TV hanging in my friend’s living room, I admired it with interest, as one would any piece of art. So, when the time came to unwind in front of the TV, I was equal parts surprised and impressed when Monet’s Water Lilies miraculously transformed into the Netflix homepage, my friend grinning at me like she’d just performed a magic trick.

The perfect combination of art and entertainment, The Frame TV is, simply put, genius. I’d be lying if I said I wasn’t an avid TV watcher, so the importance of a high-resolution screen to satisfy all my Netflix binges is key. Equally as important, however, is the aesthetic of my living space, which a bulky 55-inch TV can often undermine. Samsung understood the struggle of choosing between an ambient, cosy living room and a great TV, and delivered the perfect solution - a TV that mimics art.

Samsung The Frame TV, first introduced in 2017, has evolved through the years. The latest QLED 4K Matte Display features reflection-absorbing technology (i.e. no glare) and a naturally bright, colourful picture (approved by Pantone itself) promising the ultimate viewing experience. But, when you’re not indulging in your latest guilty-pleasure reality show, or bingeing the new season of Bridgerton, The Frame TV transforms into a striking living room centrepiece. Be it the Mona Lisa or a Jackson Pollock, when it comes to choosing the art display on your Frame TV, the world is your oyster. Not only can you browse through thousands of pieces artwork on the Samsung Art Store (an Art Store subscription and Samsung Account are required to access full selection), from beloved classics to incredible photography, but you can even upload your own family photos for a more personalised approach.

The TV is available in all sizes, from 43-inches to an impressive 85-inches, with four customisable bezel frames (sold separately) to choose from depending on your interiors. Visual masterpiece by day, 4K TV by night, shop the Samsung The Frame TV now.

Shop: Samsung The Frame TV