This High Street Brand Just Launched A New Label And It Has Some Of The Best New Season Clothes

You're going to want to bookmark this.

Florere

by Marina Avraam |
Updated on

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When it comes to building the perfect capsule wardrobe, investing in basics is perhaps the most important tip. The second best? Investing in statement pieces that are made to last, and will make every outfit better. Florere, is doing just that.

Freshly launched just this week and avaliable to shop at Reiss, Florere is all about playful personality and bold femininity. Think vibrant colours, and whimsical patterns on high-quality pieces that will last and take you through every season. The collection comprises of everything from floor-sweeping maxi dresses to lavender knit jumpers and practically everything in between. If you're partial to a frill, bow, and clothes which generally pack a punch, then you'll feel right at home with Reiss' new exciting launch.

orange floral dress

The brand's main inspiration? Four curated prints from different eras that have been transformed and reimagined for today. Each print is carefully deconstructed and appears throughout Florere's curated selection of pieces. The outcome? Vibrant clothes that will elevate your wardrobe - and that you'll cherish for a lifetime.

Shop our top picks below.

SHOP: The Best Pieces From Florere

floral dress
Price: £328

Inspired by haute couture icon Gustav Zumsteg, this maxi features an elegant high neckline, long-sleeves, as well as a flourish print characterised by bold prints and graphic florals.

brown dress
Price: £198

Often, the simplest clothes are the most striking. With a soft knitted bodice combined with a satin skirt, this dress is equal parts comfortable and alluring. Plus, it's in the colour of the season: brown.

floral dress
Price: £328

A loud and proud piece which simply speaks for itself, this orange midi dress is best styled with neutral accessories.

lavender dress
Price: £298

A more wearable way to try sheer, lacy fabrics is with this delicate dress.

floral blouse
Price: £148

Trying to make office-wear less dull? This floral long-sleeve blouse is the way to go.

lavender knit jumper
Price: £128

Just add this to jeans and loafers and you have a spot-on new autumn outfit.

floral black dress
Price: £238

This vintage art-inspired dress could be dressed up or down – wear with boots by day and pointed flats by night.

orange dress
Price: £198

Another vibrant piece we can't quite get over, this number features long blouson sleeves, elasticated cuffs and frill detailing.

floral knit navy dress
Price: £238

Try this with knee-high boots for an elegant take on workwear.

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