There’s something oddly comforting about knowing that even celebrities - those with endless designer pull and closets the size of our flats - still reach for the same Reformation dress we’ve been eyeing up all season. In a world where a handbag can easily cost the equivalent of a car, there’s a special kind of joy in spotting Kendall Jenner in her trusty wide-leg jeans or Jennifer Lopez re-wearing a gingham dress that doesn't break the bank. That’s the thing about Reformation: it’s aspirational without being alienating. The price tag won’t make you choke on your morning coffee, the quality feels reassuringly ‘worth it', and the silhouettes manage to toe the line between trend-driven and timeless. In other words, it’s the rare brand that makes sense in both paparazzi candids and our day to day wardrobes.
And the celebrity roll call doesn’t hurt either - Emily Ratajkowski with her ever-growing boot collection, Jessica Alba building her everyday outfits around fuss-free Reformation staples, Kristen Bell proving that easy dresses are the true multitaskers. These aren’t one-off wears destined for the back of the wardrobe. No, they’re pieces that get repeated, lived in, and Instagrammed more than once, which feels refreshingly real in a sea of one and done celebrity dressing. Of course, the timing couldn’t be better: Reformation is having a sale right now, with up to 50% off pieces you’ll actually want to wear on repeat. For any fashion writer, that’s the shopping sweet spot: industry-approved, celeb-endorsed, and priced in a way that won’t require a tearful call to the bank.
Scroll through the discounted denim and the printed dresses that you can still get some
wear from this summer.
Jennifer Lopez

on sale

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J.Lo pulled her gingham style dress from her wardrobe earlier this year for Mother's Day.
Taylor Swift

on sale

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This dress is so Taylor Swift - mini, very cottage-core, and of course...red!
Jessica Alba

on sale

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Jessica Alba’s slouchy jeans? Basically jogging bottoms in disguise, only way chicer.
Kendall Jenner

on sale

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Trust Kendall Jenner to make ‘just jeans’ look elevated. This pair is the definition of a wear-on-repeat staple.
Kristen Bell

on sale

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Kristen Bell is backing the denim dress comeback and we’re suddenly convinced it’s the closet hero we didn’t know we needed.
Emily Ratajkowski


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EmRata’s black boots sold us, but the brown croc pair in the sale might be the smarter move.
Renee Washington, Grazia's digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie..
Main image: @jlo, Getty images and courtesy of Reformation