The Reformation X Nara Smith Collaboration Is Here And ‘Made From Scratch’

Most of us first came across Nara Smith during the pandemic. There she was, perched in her pristine kitchen, calmly cooking everything from scratch. The internet quickly crowned her ‘picture perfect’ ‘trad wife’- almost too composed to be real. Her hair, her voice, her outfits - people were just as interested in what she was wearing as the recipes she was sharing. So it only makes sense that her first collection with Reformation is finally here. If there’s one thing the masses love as much as her sourdough, it’s her style.

Of course, fashion isn’t the only lane Nara has stepped into. Beauty has already come calling - she’s teamed up with Vegamour on hair supplements and fronted Cetaphil’s eczema campaign. The latter was particularly powerful. Her openness about her own eczema struggles made the campaign hit harder, and according to Cetaphil, her involvement even caused a spike in Google searches for the condition. Proof, if we needed it, that Nara’s influence stretches far beyond TikTok aesthetics.

Now back to the clothes. The Reformation collection lands neatly in the middle of fashion week, and like everything Nara touches, it feels carefully curated. Reformation itself has long been dedicated to making sustainability more stylish and has the backing of many celebrities, including Emily Ratajkowski, who can’t get enough of her ever-growing boot collection; Jessica Alba builds her everyday outfits around fuss-free staples, and Kristen Bell proves that the brand's easy dresses are the ultimate multitaskers.

Since 2009, the brand has worked to rethink what eco-fashion looks like. By 2025, the label has promised to be climate positive, and by 2030, every it pledges that item it produces will be part of a circular fashion system.

And the clothes? They’re everything you’d imagine from Nara - nostalgic yet wearable, with that whimsical, slightly traditional twist she does so well. Expect faux fur, sweeping skirts, and retro shapes that feel like they could be pulled straight from the wardrobe of a strong female lead in a classic film.

Shop: Reformation X Nara Smith

Renee Washington, Grazia's digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie..

Images: @reformation