This Is Officially The Most Sought After Coat Of The Season

Did someone say duvet day everyday?

puffer-jackets

by Danielle Fowler |
Updated on

Fashion giant Lyst has just confirmed our love of the puffer. According to the online site, searches for puffer jackets have increased by 280 percent in the last month with oversized designs selling out instantaneously.

A favourite? The Raf Simons mega puffer debuted by Rihanna. Having sold out within 48 hours, for every coat available on the site, 1,020 people attempted to purchase one.

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This Raf Simons coat undoubtedly sparked the trend ©Lyst

Undoubtedly, when the fash pack flocked to the capital ahead of London Fashion Week, it wasn’t merely the catwalks that we couldn’t take our eyes off but the streets.

Come September the leopard print coat is what florals are to spring, ‘groundbreaking’, to quote the sarcastic phrase of Miranda Priestly.

But what we didn’t expect to find this season was the revival of the marmite garment.

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Tackle two trends in one with a plush pink puffer jacket this season ©Gucci

Once a piece famously paraded across Albert Square by one redheaded Eastender in particular, the puffer jacket has made an unforeseen comeback.

Boasting a marshmallow shape similar to that of the Michelin Man, the puffer jacket has divided opinion since it first walked the catwalk in 1937.

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The puffer jacket made a return at London Fashion Week, draped across the shoulders of guests ©Getty

American Designer Charles James takes credit for introducing his take on the puffer with a surprisingly elegant swan down jacket with a silky exterior and padding that can only be likened to that of a duvet.

But since the thirties, the fashion industry hasn’t re-visited the idea of dressing for practicality in the same way since. Until now.

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The puffer jacket is perhaps the most practical trend to date ©Getty

With a need for nostalgia dominating our Instagram feeds with retro Kate Moss snaps, Champion t-shirts and Adidas tracksuits galore, it was only a matter of time until the industry paid tribute to the puffer.

Balenciaga was of course first to declare a re-discovered love for the ‘90s garment when designer Demna Gvasalia made his debut. The autumn/winter ’16 line featured slogan emblazoned sweatshirts, power-shoulder suits and of course, the puffer.

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The puffer debuted on the catwalk this season thanks to Balenciaga and Vetements ©Getty

Decked in tractor red, the supersized coat made its comeback swaddled upon the shoulders of models.

But what officially confirmed the puffer jacket’s unanticipated return to mainstream fashion was the unforeseen drop by high street retailers. Zara was the first to wheel rails of primary red puffers into stores followed by jet black and even metallic numbers.

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Source your perfect puffer at Zara this season ©Zara

Topshop Boutique was next to supply the coat in puffed up proportions with a plush pink button up which sold out instantaneously. It’s safe to say fashion just got practical again and we cannot get enough.

Whether you’re planning a ski trip come new year, prepping for the British weather or simply channelling your inner ‘90s nostalgia, shop the drop below for the puffer jackets we’re lusting over this season.

Say hello to duvet day everyday…

Puffer Jackets - Grazia

1.

Camouflage Cropped Puffer JacketZara

Don camouflage this season with a printed puffer jacket from Zara. Pair with ripped black jeans and ankle boots to finish the look.

2.

Leather Quilted AnorakZara

Opt for a leather coated puffer come winter to shelter from the impending British weather. Finish with black patent ankle boots.

3.

Metallic Quilted JacketZara

Metallics are big news this season so why not don the trend with a retro puffer? We particularly love this silver quilted jacket from Zara.

4.

Plush pink and quilted. What more could you want? Don the puffer trend with a '90s inspired button-up courtesy of Topshop Boutique.

5.

Warehouse has undergone a major revamp and we want everything. First on our wish list? This quilted black coat finished with a funnel neck and faux-fur hood.

6.

Quilted AnorakZara

Opt for a khaki zip-up when on the hunt for the perfect puffer. This quilted jacket is guaranteed to keep you weather proof this season.

7.

Ink Marcelline CoatStella McCartney

Opt for a velvet quilted coat at the higher end of the scale with Stella McCartney's ink-toned puffer.

8.

Quilted Feather CoatMango

Mango has just brought quilted jackets to their rails and we couldn't be more excited for the impending winter. Opt for the duvet style coat in black and you'll have made the best sartorial investment of the year.

9.

Quilted Feather CoatMango

The high street is awash with red this season. Pair a quilted jacket in the bold hue with blush pinks and you'll have tackled two trends in one.

10.

Padded JacketH&M

H&M are the latest high street store to drop puffer jackets galore and we want them all. Opt for a lightly quilted coat if you're not sure about the full duvet effect just yet...

11.

Black Puffer JacketTopshop

Come winter we'll all be after this Topshop black puffer jacket. With a waterproof exterior, being practical has never been more fashionable.

12.

Puffball JacketTopshop

The puffball jacket has returned and this time it's available in red. Don the jacket in the winter months with luxe tuxedo-striped trackpants and trainers.

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