I could list all the reasons why July is an excellent month; the weather's sunny, Wimbledon is on, and that summer holiday you booked months ago is finally here, but if, like me, you're a self-confessed shopping addict, no event seems as exciting as Amazon Prime Day. Another Prime Day is finally upon us, and this year, it's doubling down with a massive four-day event running from 8th to 11th July. Naturally, this means you can expect an array of standout fashion and Prime Day beauty deals to help you snag some pretty incredible savings on your wish list. Whilst Grazia's beauty editors have personally tried and tested some of the best discounted make-up and skincare, I've browsed the endless Prime Day fashion deals and clothing discounts to help you stock your wardrobe up on everything from basics to investment pieces.
The best Prime Day fashion deals, at a glance:
The best jeans: Levi's, Women's Ribcage Full Length Jeans, £48.84
The best summer dress: ONLY, Lace Short Dress, £25
The best swimsuit: Cupshe, Scalloped V-Neck Tummy Control Swimsuit, £29.99
The best shoulder bag: Guess, Noelle Girlfriend Bag, £65.18
The best sandals: Hush Puppies, Bailey Mary Janes, £46.65
The best leggings: Adidas Essentials, 3-Stripes Cotton Leggings, £20.02
As Grazia's senior commerce writer, I've had my fair share of staying up well past midnight, scrolling through deal after deal on Amazon to sniff out those real gems amongst the crowded digital racks. Last year, for example, I managed to bag some incredible concessions on Levi's jeans and Calvin Klein basics. That said, scrolling through the overwhelming number of Prime Day deals can take over your entire evening, not to mention result in panic-buying pieces you'd regret. Well, to save you the effort and make sure your hard-earned cash is spent on worthwhile pieces, I've handpicked some of the best Prime Day clothing deals that'll have you saying 'it's actually from Amazon'.

From the best jeans for women to trendy Puma trainers, I'll be updating this page regularly as the new markdowns trickle through on Amazon to help you stay afloat amongst the endless discounts. So get your wishlist ready, and scroll ahead for team Grazia's edit of the best fashion must-haves you absolutely need to consider this Amazon Prime Day.
Shop: Best Amazon Prime Day Fashion Deals 2025
The Best Prime Day Clothing Deals
On sale

If there's one staple you absolutely need in any stylish wardrobe, it's a pair of classic blue jeans, and this Levi's pair with its mid blue wash and straight cut are perfect for wearing with just about everything.
26% off

I swear by a handful of white T-shirts in my summer wardrobe, and this simple Calvin Klein style is the kind that'll look great with everything from jeans and tailored trousers to breezy maxi skirts.
29% off

You really can't go wrong with a white mini come summer, and this lacy take from ONLY is a touch dressier than your basic linen styles. Dress it up with suede sandals and a raffia hat on holiday or wear with retro trainers and a denim jacket for a sunny stroll in the park.
On sale

If you've been considering dipping your toe back into the slim jeans trend the style set has been wearing lately, add Vero Moda's medium blue pair to your cart immediately. Wear with kitten heels and a slouchy button-down for a fashion-forward look.
15% off

The perfect casual summer dress, this brown midi features a fitted bodice and flares out at the waist for a universally flattering fit.
The Best Prime Day Handbag Deals
40% off

Add a '90s flair to your outfits with a sleek shoulder bag, like this minimalist design from Guess. Featuring adjustable and removable handles with a simple metallic logo embellishment, it's the kind of bag that'll store your essentials while looking incredibly stylish.
On sale

With the rise of boho, slouchy tote bags are increasingly popular for SS25, and this sleek leather style is perfect for everyday. It's roomy enough to store your laptop and chic enough to elevate any outfit.
On sale

Emblazoned with Michael Kors' instantly recognisable monogram print, this simple east-west crossbody bag is classic yet modern.
Tommy Hilfiger, Poppy Backpack
On sale
Looking for a backpack to carry your office essentials? Tommy Hilfiger's Poppy backpack is practical and offers plenty of room without compromising on style, thanks to its white construction and sporty stripes.
The Best Prime Day Sportswear Deals
On sale

Made from soft modal cotton, Puma's scoopneck racerback sports bra delivers sufficient support whether you're headed to the pilates studio or out for a run.
On sale

One of Amazon's consistent bestsellers, these Adidas leggings are so great, I have three pairs currently on rotation.
26% off

Add a streetwear edge to your workout with these baggy cargo pants from Skechers. Crafted for a loose fit to be sweat-wicking and comfortable, these grey vargos will also work well with a graphic T-shirt and trainers for a relaxed weekend look.
44% off

As warm as it is soft, Under Armour's grey fleece hoodie is the ideal layer for early morning runs.
The Best Prime Day Shapewear Deals
On sale

With dresses getting more body-fitting this season, Spanx's high-waisted shapewear shorts will help sculpt a seamless figure whil still letting your breathe comfortably.
On sale

If you're after a full body shapewear, Triumph's formfit is perfectly comfortable and is treimmed with elegant lace for a sleek finish.
The Best Prime Day Swimwear Deals
On sale

If your style preferences lean towards the sporty, Tommy Hilfiger's minimalist navy number is an excellent option. Featuring high cut legs and a branded belt at the bust, it also has a cut-out at the back that adds a striking finish.
On sale

While every body is a beach body, if you prefer a little shapewear boost at the beach, Cupshe's navy one piece comes with built-in power mesh for tummy control and a slimming silhouette.
The Best Prime Day Jewellery Deals
27% off

If the style set is any indication, bangles are the It accessory of the moment and this simple hinged style from Kate Spade with enamel detailing and a heart motif is perfect for wearing as a stack or on its own.
40% off

Seashell jewellery is trending for SS25, and we're eying Thomas Sabo's sterling silver design studded with seashell charms and white stones.
43% off

From the Swarovski x Ariana Grande collection, this sweet necklace features heart-shaped crystals surrounded by a glittering halo of clear pavé crystals, resulting in a glamorous yet romantic piece perfect for dressier occasions.
27% off

While technically from the menswear section, Diesel's polished stainless steel signet ring with an engraved red logo will slot seamlessly into your everyday stack.
The Best Prime Day Shoe Deals
On sale

Get that fashion-forward Birkenstock look for much less with these taupe sandals from Hush Puppies. Featuring a contoured footbed, you'll find these sandals are easy to walk in all day long.
Puma, Carina L Trainers
On sale

While the cushioned footbed of these Puma trainers promises comfort, the streamlined silhouette makes this pair easy to wear with everything from jeans and shorts to maxi dresses.
65% off

As striking as they are comfortable, Camper's platform sandals are perfect for adding a touch of Y2K nostalgia to your summer wardrobe.
15% off

Winter may be a little while away, but it's never too late to start stocking up on some chic boots. Our top pick? Timberland's heeled suede ankle boots.
When is Amazon Prime Day 2025?
Amazon Prime Day starts today, 8th July 2025 and runs until the 11th, so there's plenty of time to tick off your summer wardrobe wish list.
What is Amazon Prime Day and how does it work?
Prime Day is Amazon's bi-annual sale event exclusively available for Prime members. Every year, products across brands including Calvin Klein, Guess, Levi's, Adidas and more are heavily discounted, and you can also expect a wide range of deals from small businesses across the UK.
Is Prime Day better than Black Friday?
While Black Friday sees just about every major retailer jump on the discount bandwagon, Prime Day is a little more exclusive as it's limited to Amazon, and only for Prime members. But don’t sleep on it. If you’re looking to bag early deals on your favourite fashion brands (without waiting until November), Prime Day is your secret answer to major savings.
What fashion deals can you expect from Amazon Prime Day 2025?
Much like previous Prime Day events, you can expect an array of fashion basics and staple brands to be heavily discounted this year. While Levi's is usually on sale, I predict sportswear labels such as Puma, Adidas and Skechers, as well as fashion brands including Guess, Ted Baker and Calvin Klein, will be discounted, based on my previous experience covering Amazon fashion sales.
Main image credits: ©Intsagram/@helena.ricci @samiraradmehr
Hitanshi Kamdar is a senior commerce writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet’s most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.