After 18 months of embracing what Forbes dubbed 'the comfort over fashion era', loungewear continues to reign supreme with John Lewis reporting sales of loungewear and leggings spiking by 1,303% last year. As this Zoom-friendly, from bed-to-desk apparel has worked its way into our wardrobes, the A-list are decidedly fans too ( just ask Rihanna for how to style it for evening). For those not quite ready to part with an elasticated waist, the on-trend tracksuit is a mainstay, but it seems celebs are are looking to one brand in particular for their off-duty uniform.
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The coveted 'It' hoodie comes from Pangaia, whose brand of elevated basics- meets-environmentally-conscious fabrics has ticked all of the boxes for celebs like Kourtney Kardashian, Jennifer Lopez, Jaden Smith and Harry Styles, who sent his fandom into meltdown after wearing the brand's 365 Signature Hoody, £135, in flamingo.
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The brand also backs up its philanthropic and sustainable credentials by using organic, recycled cotton for its ultra-soft jersey pieces and profits are shared with organisations like Protecting Wildlife, Choose Love and Black Lives Matter, so your purchases donate to good causes and look good while doing it.
Sophie Turner is the latest celeb to be spotted in the Signature collection, comprising of seven styles of hoodies, sweatshirts, T-shirts, joggers and shorts, in mix-and-match colour palettes to make getting dressed in the morning that much easier. So, whether you opt for a head-to-tracksuit with cosy accessories ála Rosie Huntingdon Whiteley, or pair with heels and an evening bag like the street style set, this practical purchase might just be the most versatile thing in your wardrobe.
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SHOP: The A -List Approved Affordable Loungewear Brand
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Pangaia, 365 Signature Hoodie, £115
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Pangaia, 365 Signature Track Pants, £110
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Pangaia, 365 Track Pants, £95
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Pangaia, Organic Cotton T-Shirt, £43
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Pangaia, Fleece Zipped Jacket, £255
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Pangaia, Organic Cotton Long Sleeve Shirt, £70
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