Meet The Parisian Label Making Sustainable Luxury Feel Effortless (And Affordable)

It started with a coat - the perfect trench coat made with off-cut fabric from a luxury atelier, created as a gift for friends. But when strangers began asking to buy one, too, Elizabeth Morling, a Central Saint Martins graduate with a decade of experience at Tom Ford, Balenciaga, and Alexander McQueen, had unknowingly stumbled upon the formula that would become synonymous with her brand: effortless Parisian elegance, made by the best, for less.

Although Palome has only been in business for a couple of months, each of its new drops has been selling out, with an impressive waitlist of fashion insiders eager to be in on the action. Why? Because Morling partners with the very same ateliers who produce for fashion's biggest names, using their downtime and surplus materials to craft small, considered batches of timeless pieces.

Each new drop, released every second Sunday, is a love letter to understated French chic, made using premium materials such as Mongolian cashmere, European linen, organic cotton, Mulberry silk, and Italian and Japanese denim. Unlike traditional sustainable luxury, though, Palome’s pricing is refreshingly approachable.

It's no surprise that Palome’s hero pieces - the hand-finished trench, a breezy organic cotton shirt, a pair of perfect jeans - have garnered such a positive reaction. Each item is timeless, wearable, and, given the brand's story, feels truly special. Palome’s cult following is growing fast, and for good reason. As for the coat? It'll be available to buy again in September, but as one of the most wished-for items in the catalogue, we predict it'll sell out within minutes.

Shop our top picks below, or sign up to the waitlist for the next drop.

Shop: Sustainable Parisian luxury from Palome

Jade Moscrop is the commercial content editor for Grazia, specialising in lifestyle topics. When she isn't writing about beauty products, gym leggings and homeware items, she can usually be found on a hot girl walk, buying houseplants or doing what her husband has lovingly dubbed 'mosh-dancing' at a gig.