Hailey Bieber And Emily Ratajkowski’s Favourite Sneakers Are Surprisingly Affordable

Very few brands command the loyalty of both athletes and style arbiters quite like New Balance. A mainstay in fashion for decades, the brand’s appeal lies in the effortless blend of function and aesthetic—a combination that has not gone unnoticed by the fashion elite. From Emily Ratajkowski striding through NYC in the retro-cool 574s to Hailey Bieber pairing her 530s with oversized blazers, New Balance sneakers have become one of the most popular pairs of trainers in the world. And that’s not a title to be sniffed at.

New Balance 740

Blending the nostalgia of 2000s running aesthetics with a modern edge, the 740 is more than a shoe—it’s a statement. The design pays homage to its roots with a breathable open-knit mesh upper and segmented midsole for that streamlined, athletic feel. They’re the kind of shoes you throw on for coffee runs, weekend strolls, or when you just want to look like you didn’t try.

New Balance 1906Rs

If you want a shoe that does more than just look good, the 1906R combines cutting-edge technology with a vintage-inspired design.  This style is a favourite of fashion insiders, featuring a clean, modern silhouette with added comfort, making it perfect for those who need a stylish shoe that doesn’t skimp on performance.

New Balance 574s

Leading the pack is the timeless 574 Core, a shoe synonymous with supermodel street style. Seen on the feet of Emily Ratajkowski and Hailey Bieber, this sneaker has become a wardrobe essential. It’s a shoe that pairs well with everything—whether you're going for a laid-back look with denim or making a more polished statement with tailored trousers.

New Balance 550s

The 550, meanwhile, channels the bold energy of the ‘90s, ideal for anyone embracing the season’s love affair with retro athleisure. The 550 offers a sleek, sporty vibe that works well with everything from casual outfits to athleisure looks, proving that sneakers can be both comfortable and stylish.

FuelCell Trainers

It goes without saying that New Balance is about function, just as much as it is about style, and that’s precisely what the FuelCell SuperComp trainers offer. These trainers are designed with high-tech cushioning to support your every step, whether you’re running errands or hitting the gym, while the FuelCell SuperComp Trainer provides a responsive, lightweight feel for any activity.

Marina Avraam is the Deputy Commercial Content Editor for Grazia. Hobbies include (but not limited to) finding the best designer dupes, buying every iteration of the adidas gazelles and listening to celeb podcasts every hour of every day.