Wrap Up This Season In The Most Popular Coat On Pinterest

The people have spoken…


by Danielle Fowler |
Published on

The weather took an unanticipated turn this week and it’s safe to say we weren’t prepped for it. Cue soggy feet after refusing to take off our backless loafers and a large chunk of our wage going on hot soup and carbs. We are going into hibernation season after all…

So after days of frantically scouring the shops for this year’s coat (the biggest sartorial decision of the year), we have finally found the answer we’ve been looking for.

Pinterest, the social platform responsible for our avocado addiction, has revealed the most searched for and re-pinned coat of the year. And no, it isn’t this season’s most talked about puffer jacket or a leopard spotted number but a coat that we’ve coveted countless times over the years.

The puffer jacket has been knocked off the top spot this season by an unlikely contender ©Getty

Perhaps one you’ve even forgotten about. The military jacket.

Pinterest revealed that the resurrection of the coat came after a 70 percent increase in saves since September.

And we're not surprised. With gold embellished buttons, red buttonholes and epaulette-style shoulders, the military coat is no doubt distinctive and has marched the catwalks for countless seasons. Who doesn’t remember Burberry’s autumn/winter ’16 military-inspired gems?

Anna Dello Russo is frequently spotted wearing the military-inspired trend during Fashion Week. She wore a Dolce and Gabbana jacket to the Marni show in Milan* ©Getty

And this season we’ve struck lucky as the high street has well and truly adopted the boomerang of the fashion world. In the run up to winter, find out how you can wear this season's most talked about trend below...

Take Inspo From The Runway

The military trend has long reigned the catwalks with countless models marching past the FROW decked in utilitarian jackets with embellished epaulettes.

Burberry autumn/winter '16 ©Getty

Burberry particularly springs to mind on the topic of military coats as the fashion house sent models out in pea green coats with red lining and fur collars. The look was finished with panelled tights and chunky boots - a styling tip you can adopt come winter.

Dolce and Gabbana autumn/winter '16 ©Getty

Haider Ackermann sent models out decked in velvet thigh-skimming dresses finished with khaki structured military-esque blazers. Whilst Marc Jacobs opted for utilitarian co-ords and cargo pants.

Haider Ackermann autumn/winter '16 ©Getty

Yet Tommy Hilfiger brought a mix of navy meets army aesthetics with his latest show.

Tommy Hilfiger autumn/winter '16 ©Getty

Models, led by Gigi, donned khaki military jackets layered over hoodies and heavily embellished epaulettes.

Model of the moment Gigi Hadid coveted the military trend during New York Fashion Week ©Getty

So adopt the must-have this trend this season with the help of the gallery below:


Military Coats - Grazia

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Keep it minimal with a navy military inspired jacket this season. With buttoned cuffs and shoulder detailing, it's a smart choice for your winter commute into work.

Navy Military Jacket With A Mandarin Collar £99.99, Mango

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Don a double breasted military style coat this season with the help of Mango. Opt for one with red piping and gold embellished buttons. Pair with ankle boots and frayed jeans.

Military Style Coat, £129.99, Mango

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Zara is the answer this season with coats in abundance. And we have our eyes on this military inspired knit. With red contrast edging and buttoned cuffs, it's undoubtedly one of the best on the market this winter.

Military Style Knit Coat, £99.99, Zara

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CREDIT: Net-A-Porter


If you wish to wholeheartedly adopt the trend this season then look no further than a Burberry military coat. Donned by Edie Campbell in the autumn/winter '16 catwalk show, it was the signature piece that caught the fashion elite's eye.

Buberry Prorsum Double-Breasted And Cashmere-Blend Coat, £2,295, Net-A-Porter

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If you want just one coat this season, make it this one. A black, wool military style coat can be donned (or draped) over any outfit this season. Finish with knee-high boots.

Military Style Wool Coat, £119.99, Mango

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CREDIT: River Island


Why not opt for a pea coat this season? Expect wide lapels, big buttons and a great tailored shape.

Navy Military Inspired Pea Coat, £65, River Island

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CREDIT: River Island


Further proof that the high street has well and truly adopted the military trend this season. Opt for a double breasted khaki coat in the style and you're set for winter.

Khaki Double Breasted Military Style Coat, £110, River Island

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CREDIT: Net-A-Porter


Invest in one of the key pieces from Burberry Prorsum's autumn/winter '16 collection. Pair with a white shirt and jeans.

Burberry Prorsum Cotton and Silk-Blend Gabardine Jacket, £1,595, Net-A-Porter

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CREDIT: New Look


The high street has welcomed the trend this season so why not opt for this double breasted military jacket from New Look? Pair with patent ankle boots and it'll see you through winter.

Navy Double Breasted Military Jacket, £39.99, New Look

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CREDIT: Net-A-Porter


Designed in Italy, this cape-back coat from Burberry will be a smart investment this winter. With a bold red interior and a gold buttoned front, it's at the top of our Christmas wishlist.

Burberry Prorsum Cape-Back Wool And Cashmere-Blend Coat, £2,495, Net-A-Porter

We have never been so happy to see a drop in temperature...

READ MORE: These Coats Will Actually Make You Look Forward To Winter

READ MORE: This Is The Coat That Everyone Is Talking About This Season

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