M&S Is Launching A Fashion Reality Show – And You Can Already Shop The Outfits

If there's one thing we're certain of, it's that 2024 is the year of M&S. From back-to-back viral pieces to include the drawstring jeans that we'll be wearing all autumn and the Ganni dupe leopard print dress every influencer owns, M&S has received the fashion insider seal approval and is now officially - yes - cool. To mark their fashion renaissance, Marks & Spencer's is launching a fashion reality TV show which sees 10 hopeful designers competing in design challenges to win a highly-coveted design role at M&S - plus their very own collection. The best part? Every single M&S: Dress The Nation outfit will be available to shop immediately.

Hosted by AJ Odudu (whose outfits are already brilliant) and Vernon Kay, the six-part series will involve individual and group challenges to create cutting-edge looks. The judges will include members of the M&S team, as well as guest judges such as Rosie Huntington-Whiteley, Cat Deeley, Mel B, and more. Each judge will be wearing pieces from M&S' new autumn/winter collection, meaning you can shop every M&S: Dress The Nation dress, blazer, jacket you see on-screen.

Premiering on Tuesday 17th September at 8pm on ITV1 and ITVX, shop the best M&S: Dress The Nation outfits below.

Shop M&S: Dress The Nation outfits

Mel B's green dress

For the first episode, guest judge Mel B wore the wonderful M&S Midaxi Column Dress, £39.50 which is selling fast, styled with the White Block Heel Boot, £69 as well as Autograph's Gold Link Chain, £35 for the perfect cherry on top.

AJ Odudu

For the M&S: Dress The Nation premiere, AJ wore M&S' currently best-selling blazer and trouser co-ord.

Marina Avraam is the Deputy Commercial Content Editor for Grazia. Hobbies include (but not limited to) finding the best designer dupes, buying every iteration of the Adidas gazelles and listening to celeb podcasts every hour of every day.