The H&M designer collaborations read like a who's who of the fashion world, sending a ripple of excitement through the industry as the next announcement draws closer. With a roster of past collaborators including Jimmy Choo, Balmain, Paco Rabanne and Simone Rocha, these are certainly some fabulous shoes to fill. Thankfully, the news of the next H&M designer collaboration has finally arrived, and you won’t be disappointed. H&M has announced that the next collection will be designed in partnership with Magda Butrym, marking 10 years since the womenswear label launched.
If you’re not familiar with the Polish womenswear label, founder and designer Magda Butrym first launched her eponymous label back in 2015, creating a brand centred around celebrating women and using a floral motif as the cornerstone to each design. The label quickly became known for its fun take on floral prints, creating supersized 3D corsage tops, mini dresses and XXL bejewelled earrings. With the return of the ‘80s already hailed as the key trend for 2025, this collection is certainly on brief, bringing the ‘quiet luxury’ trend to its close.
What will the H&M x Magda Butrym collaboration look like?
Sticking to Magda Butrym’s DNA of beautifully over-the-top womenswear, the collaboration with H&M sees plenty of floral pieces that focus on a red rose print covering skin tight bodysuits, corsage tops (ideal to up the ante on your jeans-and-a-nice-top combo) and beautifully draped jersey dresses; pieces that you’ll actually want to wear. ‘I really see this collection as a chance to invite people into our world – and to celebrate femininity, and the flower,' says Butrym. ‘Each piece brings its own sense of Slavic romance, while paying homage to the history of our brand.’
The collection itself is set to launch online and in store on 24th April 2025, so mark your calendars as this is bound to be a sell out. In the mean time, scroll below for a sneak peak behind the scenes of the campaign...
Julia Harvey has been Grazia’s shopping editor for over three years, overseeing and editing all things shopping for the title from trend pages, gift guides and the best things to buy now in both print and online.