This Puffer Is Officially The Hottest Jacket On The Planet

Sometimes the fashion pack reaches a consensus about a particular product - it could be a pair of shoes, a handbag or even a tank top - that is so special that it deserves to be the star of every outfit.

Introducing: the trophy jacket. Friends Hailey Bieber and Lori Harvey, both fans of basing their looks around a cult cover-up, have been wearing the same padded bomber jacket from Loewe (Hailey has another version with the same inflated look from Acne Studios). So has actor-du-jour Taylor Russell, who styled hers with puddle-hemmed jeans to pose with the jacket’s creator, Jonathan Anderson.

Now the Lyst Index - which ranks fashion’s hottest brands and products, in this case from October - December 2022  - has confirmed its star status. Loewe’s jacket is officially the seventh hottest product of the last quarter, beating a pair of logoed satin briefs from Miu Miu, and gaining 478.5 million views on TikTok. That’s a lot of views.

Somewhere between a puffer and a bomber - and borrowing the best elements of both - this kind of trophy jacket is simply the hottest way to beat cold temperatures. Loewe’s is sold out in both colours - although at £5,500, you would realistically have to wear it every day for the rest of your life to justify the initial investment - but thankfully you can get the look on the high street for much (much) less with a whole host of cropped, padded and fabulous faux-leather options. Staying warm has never looked this cool.