Everything We Want From Cult Street-Style Label Kitri This Autumn

Don’t know Kitri? You’re missing out. Think of this digital-born fashion label as the sartorial offspring of Finery and Whistles. Filling in your wardrobe’sworkwear gaps without missing a trend beat and designing the type of dress that will get you stopped in the street and asked ‘where did you get that?’ No wonder they have elicited 800-strong waiting lists for one item.

For a label not restricted by the standard fashion calendar, Kitri is able to fill its digital shop floor with items that don’t need to sit slickly together on a catwalk, which means for the label’s clever founder and designer Haeni Kim is able to serve up delicious and electric options. All the shapes that are pre-requisite for a modern women’s wardrobe are present and accounted for, likejumpsuits and wrap dresses,midi skirts and shirts

Sure, you can wear Kitri tip-to-toe, but we like to think of this as a label to dip in and out with, to style with those Topshop jeans or pull on with a pair of Neous heels.

Core to Kitri concept is reimagining the fast fashion market. Each item is essentially limited edition as its produced in such small quantities, which means there’s not much time to mull over new purchases. That coveted dress will likely turn up on one of its cult follower’s Instagram accounts (like Laura Jackson or Charlotte Groeneveld) and inevitably sell out in seconds. Act fast if you fancy any of these latest items...