If you’ve ever wanted to dress like a scumbro (it’s a real fashion term I promise), then today is your lucky day, because Justin Bieber’s clothing collection is now available.
It’s called Drew House, after Justin’s middle name, and virtually every item a variation of beige. If the baggy, neutral-toned, military aesthetic seems familiar, it’s probably because it looks a little like Kanye West’s Yeezy collections.
Unlike Yeezy where a jumper can cost you around $220 (£168), the price range at House Of Drew is slightly more affordable with $48 (£37) T-Shirts and $128 hoodies (£98).
What is it about these super slouchy unisex pieces that makes me want to buy them so much? And it’s not just me, since launch a number of products have sold out and some are backordered.
According to the product descriptions (which are achingly millennial and worth a read even if you’re not buying), each item is ethically made in LA.
While the ‘About Us’ page reads as if it was supposed to be edited before launch; ‘drew house is a place where you can be yourself. blah blah blah blahsdbksjdfhl wear like you don’t care. come chill. k. bye.’ The brand’s Instagram feed is more curated, communicating the brand’s chilled out millennial aesthetic with polaroids shots, branded slippers and group pictures of models wearing the clothes and looking effortlessly cool.
Justin Bieber’s face is nowhere to be found on the site or Instagram feed, but he’s been doing some serious promo for the brand by wearing Drew House pieces, and inevitably getting papped in them as everyone continues to obsess over the details of his relationship with Hailey Bieber.