If there's one brand that makes you feel like you've stepped into your cool aunt's 80s wardrobe - it’s Joanie. Since its launch in 2016, the label has become a favourite for those seeking the charm of retro styles without the thrift-store hunt. The brand's ethos? Reimagining timeless silhouettes with playful prints, sustainable fabrics, and a commitment to inclusivity. The result is a wardrobe that’s as ethical as it is enchanting.
Named after the founder’s Great Aunt Joanie—a book-loving, tea-sipping icon of elegance—the brand captures the essence of 'future vintage.' Each piece feels like a special find, designed to fit seamlessly into modern wardrobes while harking back to the best bits of mid-century fashion. From 1950s-inspired tea dresses to 1970s cord jumpsuits, Joanie’s collections combine nostalgia with practicality.
What sets Joanie apart is its joyful details: bold patterns, tongue-in-cheek slogans, and for the festive season, the brand delivers sparkle, velvet and lace in spades and it has also been seen on the likes of Holly Willoughby. Beyond aesthetics, Joanie’s commitment to sustainability is notable, championing ethical manufacturing and environmentally friendly fabrics, ensuring its pieces are as kind to the planet as they are to your style.
The brilliant news is that Joanie's Black Friday sale begins today, with 40% off site-wide. So whether you’re after a playful party dress or a cosy slogan sweater, shop the Joanie Black Friday sale below.
Shop: Joanie Black Friday Sale
joanieclothing.com
This retro-inspired mini dress features shimmering lurex fabric, a statement pussy-bow neckline, and vintage glam perfect for parties or festive occasions.
joanieclothing.com
Elegant and versatile, this midaxi dress features puff sleeves and a flattering silhouette. Perfect for timeless sophistication at any event or special occasion.
joanieclothing.com
This maxi dress blends dramatic puff sleeves with a flowing silhouette, offering timeless sophistication for evening events or formal occasions.
joanieclothing.com
Shimmering gold lurex fabric meets a flattering V-neckline in this stunning midaxi dress, perfect for adding sparkle to your festive or evening wardrobe.
joanieclothing.com
This luxurious velvet maxi dress pairs puff sleeves with rich color, creating an elegant statement for special occasions or formal events.
joanieclothing.com
These teal corduroy flared trousers offer vintage-inspired flair, with a high-waisted fit perfect for styling with cozy knits or tailored blouses.
Marina Avraam is the Deputy Commercial Content Editor for Grazia. Hobbies include (but not limited to) finding the best designer dupes, buying every iteration of the Adidas gazelles and listening to celeb podcasts every hour of every day.