Here’s Where To Buy Holly Willoughby’s Dancing On Ice Dresses (Plus Similar Gowns We Love)

The TV presenter is singlehandedly brightening up January with her glorious gowns.

Holly Willoughby Dancing On Ice Dresses

by Jade Moscrop |
Updated on

Dancing OnIce is officially over for another year, and boy, how we'll miss spending our Sunday nights praying that the chosen celebs don't break any bones on live TV, telling anyone who will listen that we’re going to get back on the ice rink because if celebrities can do it so can we and oh, swooning over Holly Willoughby’s ice queen-esque outfits. Not much can inspire us to wear a tulle evening dress in winter, but Holly can.

Holly and Stephen Mulhern took the reins for 2024, and Holly’s outfits (and her gorgeous beauty looks) always get people talking. From viewers moaning about her cleavage to OFCOM (come on now), to her frankly stunning finale outfits – Holly is the epitome of elegance when it comes to nailing the winter evening dress code. From all-white tailored numbers to embellished ball gowns, there hasn’t been an outfit that hasn’t made her look like a real-life Elsa from Frozen, and we're pinning every single one to our Pinterest vision board.

Here are Holly's jaw-dropping Dancing on Ice dresses from the 2024 season, some of our old favourites, plus some more, ahem, wearable options from the high street.

Gallery

SHOP: Holly Willoughby's Dancing On Ice Dresses

Holly Willoughby Dancing On Ice Dress - Week Nine 20241 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week Nine 2024

Holly looked like a real-life disco ball for the Dancing On Ice final, wearing a bespoke Shiran Abergel dress.

Similar: Revolve The Sei One Shoulder Gown, £449
Similar: COAST Sequin Bardot Bridesmaids Maxi Dress, £59.50

Holly Willoughby Dancing On Ice Dress - Week Eight 20242 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week Eight 2024

Holly Willoughby Dancing On Ice Dress - Week Seven 20243 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week Seven 2024

Holly wore a stunning Roland Mouret Caped floral-appliqué gown (£1,540) which is still in stock and available to buy, and it'd make a perfect second wedding dress. A little out of your budget? We've found similar options below.

Similar: Y.A.S Bridal Satin Maxi Dress With Halterneck Drape Scarf Detail, £95
Similar: Karen Millen Floral Applique Crystal Embellished Woven Maxi Rosette Maxi Dress, £349.30
Similar: Stone Cold Fox x Revolve Katie Gown, £305

Holly Willoughby Dancing On Ice Dress - Week Six 20244 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week Six 2024

Holly Willoughby Dancing On Ice Dress - Week Five 20245 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week Five 2024

Holly Willoughby Dancing On Ice Dress - Week Four 20246 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week Four 2024

Holly's reminding us that spring is just around the corner with the bright yellow Kora Canary Long Dress from Safiyaa (£1,250).

Similar: SAU LEE Helene Dress, £405
Similar: Michael Costello x REVOLVE Decker Maxi Dress, £136
Similar: Club L London Lemon One-Shoulder Maxi Dress, £75

Holly Willoughby Dancing On Ice Dress - Week Three 20247 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week Three 2024

Holly Willoughby Dancing On Ice Dress - Week Two 20248 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week Two 2024

Valentine's dress, anyone? The jaw-dropping Iyana Maxi Dress hails from Solace London (£590), and is the perfect shade of pink.

Similar: Chi Chi London One-Shoulder Ruffle Detail Jumpsuit In Pink, £46.80
Similar: Adrianna Papell Stretch Crepe Maxi Dress, Hot Pink, £169.15
Similar: Maids To Measure Allegra Satin Tie Shoulder Dress - Hot Pink, £150

Holly Willoughby Dancing On Ice Dress - Week One 20249 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week One 2024

For the first episode of the 2024 season of Dancing On Ice, Holly opted for a stunning Suzanne Neville gown. Unfortunately for us, it's bespoke, but we've found some similar options below.

Similar: Dazzle Me Grey Sequin Strappy Bodycon Maxi Dress, £120
Similar: SAU LEE Opal Gown, £492
Similar: ROSARIO Halterneck Sequin Gown, £957

Holly Willoughby Dancing On Ice Dress -  Promo 202410 of 19
CREDIT: ITV

Holly Willoughby Dancing On Ice Dress - Promo 2024

Holly Willoughby Dancing On Ice Dress - Final 202311 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Final 2023

For the Dancing on Ice 2023 final, Holly wore this incredible Sophie Couture Mirror Gown ($3,500) with jewellery by Mappin and Webb.

Similar: Rare London Premium Bandeau Sequin Disc Maxi Dress In Silver, £124
Similar: X REVOLVE Valentina Gown, £318

Holly Willoughby Dancing On Ice Dress - Semi Finals 202312 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Semi Finals 2023

For the semi-finals of the last season, Holly switched up her fairytale look with a more daring black and gold dress from Canadian designer Lucian Matis.

Similar: Rebecca Vallance Versailles Sequinned Gown, £820

Holly Willoughby Dancing On Ice Dress - Week Six 202313 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week Six 2023

For week five, Holly wore a stunning pink and black two-tone off-the-shoulder dress from trusted tailor, Mika Style, and a pair of silver heels from René Caovilla.

Similar: Nookie Neptune Gown, £306
Similar: Solace London Maeve Bow-Embellished Gown, £590

Holly Willoughby Dancing On Ice Dress - Week Five 202314 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week Five 2023

Holly celebrated her birthday during week four of the 2023 season of Dancing On Ice and chose to honour the occasion by picking a gorgeous pale pink strapless 'Audrey' gown by bridal designer Josephine Scott, £2320.

Similar: Violet Shimmer Strapless Corset Gown, £750

Holly Willoughby Dancing On Ice Dress - Week Four 202315 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week Four 2023

Holly transformed herself into a glitterball for week three, picking a bespoke dress from Suzanne Neville, one of her favoured designers. This has to be one of our favourite Holly dresses to date.

Similar: Warehouse Slash Neck Sequin Maxi Dress, £35
Similar: Grey Sequin Wrap Maxi Dress, £67.50

Holly Willoughby's Dancing On Ice Dress - Week Three 202316 of 19
CREDIT: @hollywilloughby

Holly Willoughby's Dancing On Ice Dress - Week Three 2023

Keeping with the navy, black with hints of pale blue theme, Holly opted for a super simple dark navy halterneck dress with bow detailing from Mika Style, a London-based tailor.

Similar: Reformation Senna Dress, £348
Similar: Cinq A Sept Alexandra Gown, £692

Holly Willoughby's Dancing On Ice Dress- Week Two 202317 of 19
CREDIT: @hollywilloughby

Holly Willoughby's Dancing On Ice Dress- Week Two 2023

For week two, Holly showcased a gorgeous one-shouldered silk blue evening gown from Iris Serban (£1,341). Holly's pale blue dress is no longer on sale, but the same design is still available in red, quartz pink, ivory and black.

Similar: Goddiva Off The Shoulder Princess Maxi Dress in Powder Blue, £87

Holly Willoughby Dancing On Ice Dress - Week One 202318 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Week One 2023

Holly wore a crystal-embellished tulle gown from RASARIO (£2375) for the first live show of 2023 and opted for minimal jewellery from Astrid & Miyu to let the dress do the talking. Definitely a Marilyn moment.

Similar: Dazzle Me Black Sequin Strappy Bodycon Maxi Dress, £120

Holly Willoughby Dancing On Ice Dress - Promo Dress19 of 19
CREDIT: @hollywilloughby

Holly Willoughby Dancing On Ice Dress - Promo Dress

To kick off the last series, Holly wore a light blue sequinned Nedret Taciroglu couture gown with a sweetheart neckline for the promotional pictures. Unfortunately, the dress, from the Fall Winter 2022 Couture Collection, is no longer on sale.

Similar: Jenny Packham Nettie Embellished Dress, £2,254

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