14 H&M Items For All The Minimalists Out There

In an unusual turn of events, fashion is very down to earth right now. Literally earth in all its myriad of sand, chalk, bark and honey tones. After taking in a month of fashion week street style it’s abundantly clear shades of brown are trending, which is convenient because H&M are doing a fine line in minimalist neutral pieces this week.

Between #OldCelinetrending and the waning newness of Gucci maximalism, there’s something refreshing about a subtle colour palette and simple, understated shapes. A khaki military jacket and a burnt orange slip skirt stand out as H&M’s riff on this conceit. We’re keen on the belted beige button-front skirt also that cream cardigan, which we’d layer over silk dresses and tuck into high-waisted jeans. A snakeskin jacket might sound a bit too Nicholas Cage but when tailored into a trench coat it takes on a bourgeoisie appeal, which is a trend that will stretch into autumn courtesy of the new-old Celine aesthetic being propagated by Hedi Slimane.

Here’s how H&M is translating the trend:

H&M