H&M's Premium Selection is practically a gold mine, full to the brim with high quality wardrobe staples that are seriously luxe without an eye watering high price tag. From linen pyjamas to genuine leather boots, the collection boasts plenty of excellent wardrobe additions, including 100% wool and cashmere jumpers and cardigans.
H&M's Knitted Wool Cardigan is a brilliant choice if, like me, a premium yet affordable knitwear hero is on your Black Friday wish-list. Made from 100% wool, this cosy and stylish cardigan comes in a longer than usual length, and features welt front pockets as well as wide ribbed cuffs that look seriously luxe. It'll become part of your autumn/winter capsule wardrobe for years to come.
But don't just take my word for it - the fashion pack has equally taken a liking to this trendy AW24 cardigan, and I've seen it circulating around social media for months now. The best part? Right now, like everything else on the H&M website, it has 20% off for Black Friday.
Shop: The Viral H&M Knitted Wool Cardigan
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This 100% knitted wool cardigan is a wardrobe staple you'll reach for time and time again. Featuring a slightly longer than average silhouette and welt front pockets, this wool cardigan will keep you stylish and warm during the cold snap.
Layer with white tees and longline wool coats (we suggest considering a bold animal print outerwear staple) and pair with barrel leg jeans and Uggs for an extremely comfortable off-duty look. Alternatively, for more formal occasions, pair with tailored trousers and leather boots.
Snap up a discount on the viral H&M Knitted Wool Cardigan now, before Black Friday ends.
Emma Richardson is a fashion and lifestyle commerce writer for Grazia. She covers shopping, lifestyle, celebs and anything trending.