There was a time when shopping for a wedding dress meant stepping into a plush showroom, champagne flute in hand, while a consultant unveiled gowns, one after the other, at often eye-watering prices. But as the landscape of bridal fashion shifts, so too do the options. Enter the high street, where modern brides are ditching the traditional gown hunt in favour of something equally elegant - but infinitely more accessible. Case in point: Ghost London’s affordable, yet elegant bridal and bridesmaid collection.
Known for its signature fluid satin and timeless silhouettes, Ghost's latest bridal and bridesmaid collection delivers that ‘forever’ factor without the astronomical price tag. Think beautifully cut satin-back crepe, effortlessly draped slip dresses, and chic co-ords that feel as at home at the registry office as they do on the dance floor. These are pieces that move beyond the ‘one day only’ mantra of bridalwear - dresses you’ll wear long after the big day comes to a close.

Clean, minimal, and effortlessly cool designs that look designer but don’t require a couture budget. A dress like the Delphine Satin Maxi—all fluid fabric and delicate button-through detail—has the kind of timeless appeal that works just as well for a city ceremony as it does for a beachy nuptial ceremony. Meanwhile, the Amaia, with its chic halterneck taps into that vintage-inspired aesthetic, makes it the perfect 'town hall' option.
And let’s talk about bridesmaids. Ghost’s Grace Satin Midi is a dress your bridesmaids will actually want to wear again, with its flattering gathered bust and romantic puffed sleeves. The brand’s bridesmaid collection is full of sleek, contemporary styles that won’t scream ‘wedding guest uniform’. Instead, they’re pieces to be re-styled, re-worn, and genuinely loved beyond the big day.
With effortlessly chic silhouettes and luxurious fabrics at a fraction of traditional bridal prices, this is one high street collection worth saying ‘I do’ to. Shop Ghost's wedding collection below, starting from just £120.
Shop: Ghost's Wedding Collection

ghost.co.uk
The Delphine Button Satin Maxi Dress is a timeless and elegant choice for brides seeking a vintage-inspired silhouette. This gown features a gentle V-neckline and a button-through front, exuding classic sophistication. Softly draped sleeves provide subtle shoulder coverage, while delicate gathering on the bodice enhances its feminine appeal.

ghost.co.uk
Crafted from 100% viscose satin, this gown features a classic boat neckline and simple cap sleeves, offering a refined silhouette. Cut on the bias, it provides a form-fitting shape that flatters various body types. Subtle seam detailing on the skirt adds a touch of sophistication, making it a versatile choice for weddings and other formal occasions.

ghost.co.uk
Did someone say old Hollywood glamour? This bias-cut gown features a sophisticated halterneck that ties into a bow at the back, complemented by a striking low back design. The semi-fitted silhouette offers an alluring yet elegant look, perfect for brides seeking a timeless aesthetic.

ghost.co.uk
The Winslet maxi embodies understated elegance, perfect for the minimalist bride. This gown features a gently scooped neckline and slim straps that lead to a graceful bow at the back, adding a touch of romantic charm. Crafted from 100% viscose, the classic A-line silhouette flatters various body types and offers versatile styling options.

ghost.co.uk
A vintage-inspired midi dress that offers timeless elegance for various occasions. Based on the signature Delphine dress, Grace features a mid-length hemline, making it a versatile option for bridesmaids and other events throughout the year.

ghost.co.uk
Crafted from 100% viscose satin, this gown features a scoop neckline and wide straps, providing both comfort and sophistication. The skirt is designed with godets, creating effortless volume and movement, ideal for brides seeking understated beauty.
Marina Avraam is the Deputy Commercial Content Editor for Grazia. Hobbies include (but not limited to) finding the best designer dupes, buying every iteration of the Adidas gazelles and listening to celeb podcasts every hour of every day.