The impact of television on our wardrobes has never been so strong. From Killing Eve to Emily in Paris, our favourite shows have been causing Google searches for specific sartorial items to spike as we all try to dress like our favourite on-screen characters. The latest show exerting its influence over our outfits? Daisy Jones & The Six. With its vibrant 1970's aesthetic, it's had everyone desperately searching the internet for bohemian outfits and flared jeans. The best news? You can buy them all from Free People.
Denise Wingate, the costume designer for the show, sourced a lot of the clothes - worn by actors Riley Keough, Suki Waterhouse and Camila Morrone – from our high street favourite, which combines one-off vintage treasures with timeless ready-to-wear pieces that you'll want to keep forever.
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'I immediately thought of Free People when I started the show,' Wingate said. 'I knew there would be great styles I could incorporate that would have the exact flavour and feel that I needed for the period. I've been a fan of the brand for so long, so this all seemed like the absolute best fit.'
Not only do Free People's clothes and accessories feature on screen, the brand has also launched an exclusive capsule collection inspired by Daisy Jones & The Six. It's full of wear-everywhere dresses, show-stopping embroidered kimonos, super-flattering denim and statement coats. It's a flavour of the '70s glamour seen in the show but with a distinct 2023 twist.
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Starring in the campaign to accompany this new collection is Keough, who plays the titular character. But honestly, it's not hard to picture any of the show's stars in these incredible pieces, which you'll want to wear every single day.
Whether you embrace a complete bohemian look in sweeping maxi dresses and cowboy boots or simply incorporate elements into your existing wardrobe – a suede vest over a midi, for example – you're sure to find something really special in this collection. Given that prices start from £12, too, there's something for every budget.
It's never been easier to embody main character energy. You've simply got to dress the part...
Shop our favourite pieces below or click here to browse the full collection.